Share of Search (Concept Demo)

Share of Search — your brand's share of category-relevant search volume, versus your actual share of market — was popularised by Les Binet's WARC research as a free, near-real-time leading indicator: brands whose Share of Search runs ahead of their Share of Market tend to gain market share over the following one to two years, and vice versa. The underlying arithmetic (your volume ÷ total category volume) is simple and unpatented; what production competitive-intelligence systems add (see the patent reference below) is deriving search co-occurrence probabilities automatically from raw query logs rather than from search-volume numbers you already have. This demo does the comparison math on numbers you enter — from Google Trends or any keyword-volume tool.