RFM Segment LTV (Concept Demo)

RFM (Recency, Frequency, Monetary) segmentation is a decades-old, unpatented retail-analytics convention. What production systems add (see the patent reference below) is deriving each segment's churn rate from a trained model on real transaction data, then feeding retained-customer predictions into targeting — this demo skips the modeling and lets you type in segment stats directly, so you can see why the segment-first approach matters: high-value customers churn slower and are worth far more per head, and averaging everything together before dividing by churn understates that (or overstates it, depending on your mix) every time.