Sender Reputation Score (Concept Demo)

Sender Reputation Score (Concept Demo)

See how complaint rate, bounce rate, unsubscribes and opens combine into a composite deliverability signal — the concept behind inbox-placement scoring, on a transparent illustrative formula.

live — runs in your browserOnlinePost-campaign

Inputs

Results

Real ISP reputation algorithms (Gmail's, Outlook's) are undisclosed and proprietary — nobody outside those companies knows the actual weights. What's public is the general shape, reflected in patents like the ones referenced below: combine complaint rate, bounce rate, engagement and volume-consistency signals into a composite score that predicts inbox placement before a message is even delivered. This demo uses a transparent, illustrative weighting (complaints hurt most, then bounces, then unsubscribes, with opens as a positive offset) to show the mechanism — read it as roughly: 80+ likely inbox, 50-79 mixed placement risk, below 50 high spam-folder risk. Do not treat the exact coefficients as real ISP behaviour.

How this is calculated

Composite reputation score (0-100)
Source: Illustrative composite — concept per patents like US7792909B2 (Postini/Google) and US8719356B2 (Return Path/Validity)
Points lost to complaints
Complaint rate is weighted heaviest — ISPs treat it as the strongest negative signal
Points lost to bounces
Points lost to unsubscribes

Every model runs locally in your browser. Nothing you type is sent anywhere.

Frequently asked questions

Is the Sender Reputation Score (Concept Demo) free?

Yes. It runs instantly in your browser with no signup, and the methodology behind it is documented on this page.

References

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