Media Rates Library
372 published advertising rates in one place — CPMs, CPCs, spot rates, rate cards and benchmark ranges across 9 channel families, global and India. Every figure links to its source and carries a date and a confidence label. These are reference points for planning, not quotes — real prices move with relationship, volume, seasonality and negotiation, so treat every number here as a starting point, not an answer.
Paid Social & Display Search, Apps & Performance Retail Media & Quick Commerce CTV, TV & Cinema Audio Print Out-of-Home Creator Economy & Newsletters Messaging
How to read this: rate card = published official pricing · report = consultancy or industry study · tracker = large-sample platform data · vendor = vendor-published benchmark · anecdote = practitioner-shared, treat with care. This library gets better with real numbers, not more estimates — if you bought media recently and your rate differs from what's shown, send it to corrections@newmediafellows.com and it goes into the next update. Same address for a wrong or stale rate.
372 rates shown
Paid Social & Display
72 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Meta CPM Annual average 2025; monthly range Jan–Sep $7.67–$8.62; peaks Dec $10.83 | Global | $8.17 – $8.19 typical $8.19 per 1,000 impressions | 2025 | Gupta Media tracker |
| Meta CPM Cross-industry average 2026 H1; median $9.80; Finance $28.40, Apparel $5.61 | Global | $9.8 – $11.54 typical $11.54 per 1,000 impressions | 2026 | ConversionStudio (Revealbot/Databox/WordStream) report |
| Meta CPM US is highest CPM market globally; Q1 2025 averaged $10.88 per Varos | US | $20.48 – $21 typical $20.48 per 1,000 impressions | 2025 | Lebesgue / The SR Zone via Business of Apps report |
| Meta CPM Finance & Insurance Highest CPM industry; Legal $22.50, SaaS/Tech $19.40, Real Estate $17.80 | US | $28.4 per 1,000 impressions | 2026 | ConversionStudio (Revealbot/Databox/WordStream) report |
| Meta CPC Traffic (all industries) Traffic objective; 1,180 US campaigns Apr 2024–Jun 2025; Finance $1.22 high, Shopping $0.34 low | US | $0.34 – $1.22 typical $0.7 per click | 2025 | WordStream/LocaliQ report |
| Meta CPC Leads (all industries) Leads objective avg $1.92; Dentists $9.78 high; Restaurants $0.74 low; up from $1.88 in 2024 | US | $0.74 – $9.78 typical $1.92 per click | 2025 | WordStream/LocaliQ report |
| Meta CPL Leads (all industries) Dentists $76.71, Health/Fitness $52.98, Beauty $51.42; Restaurants $3.16 low; up from $22.87 in 2024 | US | $3.16 – $76.71 typical $27.66 per lead | 2025 | WordStream/LocaliQ report |
| Meta CPM UK medium-high tier; CPC approx $0.78; 7% below Australia | UK | $10.31 – $10.85 typical $10.31 per 1,000 impressions | 2025 | Digital Thrive UK / The SR Zone report |
| Meta CPM 46% cheaper than US ($20.48); AUD 11.04 avg; CPC AUD 1.15–3.20 | Australia | $11.04 per 1,000 impressions | 2025 | Rocking Web (Australia) report |
| Meta CPM All (Tier 1 cities) Tier 1 (Mumbai/Delhi/Bangalore) feed CPM; Tier 2 INR 40–90; Tier 3 INR 20–60; festive +40–80% | India | ₹80 – ₹200 per 1,000 impressions | 2026 | adlibrary.com Meta India Playbook report |
| Meta CPM Average CPM India Facebook; CPC INR 0.65–2.20; CPA INR 80–300 | India | ₹40 – ₹125 per 1,000 impressions | 2025 | Hobo.Video vendor |
| Meta CPM Facebook India CPM per Meta Benchmark 2025 + agency data; Instagram INR 150–210 | India | ₹120 – ₹170 per 1,000 impressions | 2025 | deepsolv.ai vendor |
| Meta CPC Facebook India CPC; Instagram INR 10–18; CPL Facebook INR 210, Instagram INR 330 | India | ₹8 – ₹14 per click | 2025 | deepsolv.ai vendor |
| Meta CPM Finance/Insurance (India) Finance most expensive Indian vertical; CPL INR 400–2,000; CPC INR 10–50 | India | ₹100 – ₹300 per 1,000 impressions | 2026 | opendigitalresources.com vendor |
| Meta CPM Brazil among lowest CPM markets globally; Tier 3 classification alongside India, Indonesia | Brazil | $0.8 – $0.86 typical $0.86 per 1,000 impressions | 2025 | The SR Zone / Digital Thrive report |
| Meta CPM Facebook CPM Dubai; Instagram AED 15–40; combined AED 12–35; 15–30% above global avg | UAE | AED 10 – AED 25 per 1,000 impressions | 2026 | Hikmah AI Agency vendor |
| Meta CPM Indonesia Facebook CPM Indonesia; Instagram $2.50–$4.00; 60–80% lower than Tier 1 | SEA | $1.5 – $3 per 1,000 impressions | 2026 | adligator.com report |
| Meta CPM Philippines Median $1.33 for 2025; low $0.79 July, high $4.01 October; 93% below global benchmark | SEA | $1.5 – $3.5 typical $1.39 per 1,000 impressions | 2025 | Superads.ai ($3B dataset) tracker |
| Meta CPM Vietnam Facebook CPM Vietnam; Instagram $2.00–$3.80; low-cost SEA market | SEA | $1.5 – $2.8 per 1,000 impressions | 2026 | adligator.com report |
| TikTok CPM Annual avg $4.82; June 2025 was $6.16; Feb 2025 dipped to $2.97 | Global | $4.82 – $6.16 typical $4.82 per 1,000 impressions | 2025 | Gupta Media tracker |
| TikTok CPM All (ecommerce brands) Jan–Dec 2025 median across ecommerce brands; up +16% YoY from $11.43; DTC skew | Global | $13.26 per 1,000 impressions | 2025 | Triple Whale tracker |
| TikTok CPM In-Feed (all industries) Based on $800M+ managed TikTok spend; median across industries $8.00; TopView $15–$25 | Global | $6.5 – $10 typical $8 per 1,000 impressions | 2025 | tiktokcalculator.net tracker |
| TikTok CPM Finance/Banking Finance highest CPM vertical; Insurance $11–$20 median $14; Legal $9–$16 median $12 | Global | $10 – $18 typical $13.5 per 1,000 impressions | 2025 | tiktokcalculator.net tracker |
| TikTok CPM Sports & Outdoors Lowest CPM industry on TikTok; Apparel $4.24, Lifestyle $4.25; Food & Bev highest at $6.33 | Global | $3.79 per 1,000 impressions | 2025 | Triple Whale tracker |
| TikTok CPC All (In-Feed) Gupta June 2025 CPLC $0.31; range $0.17–$1.00; strong creative can drop to $0.20 | Global | $0.17 – $1 typical $0.31 per click | 2025 | Gupta Media / bestever.ai tracker |
| TikTok CPC Finance/Banking Highest CPC vertical; Gaming lowest at $0.35; E-commerce $0.60; Beauty $0.55 | Global | $1 – $2.5 typical $1.8 per click | 2025 | tiktokcalculator.net tracker |
| YouTube CPM All (video ads) Feb 2024–Jan 2025; small/mid advertisers avg $8.15; display-only $3.44 | Global | $9.29 per 1,000 impressions | 2025 | Adzoola ($14.3B spend) tracker |
| YouTube CPM Non-skippable 15s Bumper ads $10+ CPM; skippable TrueView $4–$10 CPM range; Shorts ~$3–$4 | US | $6 – $10 per 1,000 impressions | 2025 | Quimby Digital / adbacklog.com vendor |
| YouTube CPV Skippable TrueView In-Stream Good CPV $0.02–$0.03; $0.10–$0.30 for higher-end campaigns; paid when 30s watched | US | $0.02 – $0.1 typical $0.05 per view | 2025 | Quimby Digital / inBeat vendor |
| YouTube CPM Avg CPM $3.53 across verticals; Healthcare/Insurance $7.10; Automotive $2.90; Shorts ~$4.00 | US | $4 – $10 typical $3.53 per 1,000 impressions | 2025 | Brandsholder ($1M+ spend) vendor |
| YouTube CPM India CPM under $1; US median ~$11.95; stark geographic cost difference on YouTube | India | $1 per 1,000 impressions | 2025 | inBeat (citing Digital Information World) report |
| LinkedIn CPM Median CPM $31; high-competition can reach $50–$100; Sponsored Content $30–$50 | Global | $31 – $38 typical $31 per 1,000 impressions | 2025 | meet-lea.com (Dreamdata/Closely sources) report |
| LinkedIn CPC Median $3.94 in 2025; 2026 avg $6.50 (+8% YoY); APAC $1.03 vs EMEA $5.17 | Global | $3.94 – $6.5 typical $5.26 per click | 2025 | closelyhq.com / adlibrary.com report |
| LinkedIn CPL Cross-industry avg $94; Education $68–$95 low; Financial Services $148–$200; Lead Gen Forms | Global | $75 – $150 typical $94 per lead | 2026 | get-ryze.ai / adlibrary.com report |
| LinkedIn CPC Financial Services Highest CPC vertical; CPL $148–$200; Healthcare $6.90–$12.40; B2B SaaS $6.20–$11.80 | Global | $7.8 – $15.2 per click | 2026 | get-ryze.ai ($47M LinkedIn spend) report |
| LinkedIn CPM Financial Services Highest CPM industry on LinkedIn; Tech/SaaS $40–$55; Education $25–$38 lowest | Global | $45 – $60 per 1,000 impressions | 2026 | adlibrary.com report |
| LinkedIn CPC APAC lowest CPC globally with highest CTR 1.04%; LATAM $2.18; North America $3.39; EMEA $5.17 | APAC | $1.03 per click | 2025 | closelyhq.com report |
| X/Twitter CPM Hootsuite own CPM $2.09; broader market $5–$7; second-price auction model | Global | $2.09 – $7 typical $5 per 1,000 impressions | 2025 | Hootsuite / Inclivo report |
| X/Twitter CPC EnrichLabs median CPC $0.18; Hootsuite own CPC $0.74; lower than Meta ($1.41) | Global | $0.18 – $0.75 typical $0.38 per click | 2025 | Hootsuite / EnrichLabs (7,000 agencies) report |
| Snapchat CPM Annual avg $8.60; Oct 2025 $12.84; Jan 2025 $6.01; +47% YoY fastest growth of all platforms | Global | $6.01 – $12.84 typical $8.6 per 1,000 impressions | 2025 | Gupta Media tracker |
| Snapchat CPC CPLC (cost per link click); Jun 2025 $0.58; Apr 2025 $1.24; LCTR 2.5% in Oct 2025 | Global | $0.4 – $1.24 typical $0.51 per click | 2025 | Gupta Media tracker |
| Pinterest CPM Annual avg $4.67 per Gupta; +16% YoY; 30–50% cheaper than Meta on CPM | Global | $2 – $5 typical $4.67 per 1,000 impressions | 2025 | Gupta Media / Inclivo tracker |
| Pinterest CPC High purchase-intent audience; unbranded search-driven; visual product discovery | Global | $0.1 – $1.5 typical $0.3 per click | 2025 | Inclivo / Hootsuite report |
| Programmatic Display CPM Open Exchange Q1 2025 OMP CPM $3.28 (median); total blended CPM $5.62; PMP $9.37; eMarketer cross-reference | US | $3.28 – $5.85 typical $3.28 per 1,000 impressions | 2025 | ANA Programmatic Transparency Benchmark Q1 2025 report |
| Programmatic Display CPM Private Marketplace (PMP) PMP CPM $9.37 Q1 2025 ANA; eMarketer $8.20 avg; PMP gap vs OMP widened 60%+ since 2024 | US | $8.2 – $9.37 typical $8.2 per 1,000 impressions | 2025 | ANA Q1 2025 / eMarketer / wildimaps.com report |
| Programmatic Display CPM GDN (Google Display Network) Cross-industry GDN avg; Legal $4.85, Finance $4.42, B2B SaaS $4.20; Nonprofits $1.62 | US | $3.12 per 1,000 impressions | 2026 | Digital Applied 150+ Data Points / cpm-calculator.app report |
| Programmatic Display CPM Programmatic Guaranteed Fixed-price inventory; 80–92% viewability; <1% IVT; Preferred Deals $6–$18; CTV $24.50 | US | $10 – $30 per 1,000 impressions | 2026 | OwlClaw Technologies report |
| Programmatic Display CPM Finance/Banking Programmatic CPM $7.85; PMP $10.60 (+7% YoY); Legal highest: Prog $8.40, PMP $11.20 | US | $7.85 – $10.6 per 1,000 impressions | 2026 | Digital Applied report |
| Native Ads CPC Taboola (all verticals) Finance/Insurance $0.40–$1.20; E-commerce $0.12–$0.45; Entertainment $0.08–$0.25 | US | $0.2 – $0.6 per click | 2025 | Digital Brothers / Native Advertising Institute report |
| Native Ads CPC Outbrain (all verticals) Finance/Insurance $0.50–$1.50; E-commerce $0.20–$0.55; premium publisher network | US | $0.25 – $0.8 per click | 2025 | Digital Brothers report |
| Native Ads CPM Taboola avg CPM $3–$7; Taboola example campaign $8 CPM for travel vertical | Global | $1 – $5 per 1,000 impressions | 2025 | Native Advertising Institute report |
| Native Ads CPC Taboola (Tier 1, desktop) Tier 1 desktop; Outbrain desktop $0.12–$0.28; Taboola mobile $0.04–$0.12; Q1 2026 actuals | US | $0.08 – $0.22 per click | 2026 | Affiliate Times (Voluum Q1 2026 data) report |
| Reddit CPM US brand awareness CPM $5.29; awareness $2.91 global; traffic CPM $8.76 in US | US | $5 – $8.76 typical $5.29 per 1,000 impressions | 2025 | The Reddit Marketing Agency report |
| Reddit CPM Standard placements; B2B SaaS $3–$10; Finance $4–$8; Gaming $1–$4; Health $3–$7 | Global | $2 – $6 typical $4 per 1,000 impressions | 2025 | adbacklog.com report |
| Reddit CPC US market significantly more expensive than UK ($0.78) and Australia ($0.56); app installs avg $0.56 | US | $1.37 – $2.87 typical $2.43 per click | 2025 | The Reddit Marketing Agency report |
| Reddit CPC Consumer campaigns Consumer CPC $0.10–$0.80; B2B SaaS $0.50–$2.00; Reddit CPC 52% lower than other platforms | Global | $0.1 – $0.8 typical $0.3 per click | 2025 | adbacklog.com report |
| Reddit CPM UK brand awareness CPM $2.11; traffic CPM $4.73; CPC brand awareness $1.96 | UK | $2.11 – $4.73 per 1,000 impressions | 2025 | The Reddit Marketing Agency report |
| YouTube CPM All (2025 annual avg) Gupta annual avg $4.99; June 2025 spot $3.67; CPM peaked $6.30 in May 2025 | Global | $3.67 – $4.99 typical $4.99 per 1,000 impressions | 2025 | Gupta Media / bestever.ai tracker |
| YouTube CPM Shorts Shorts CPM ~$3–$4; 46% cheaper than TikTok; Demand Gen 58% higher ROAS than Video Action | US | $3 – $4 typical $3 per 1,000 impressions | 2025 | inBeat / Brandsholder vendor |
| YouTube CPV In-Feed Video Avg CPV $0.01–$0.03; Home & Garden peak $0.09; December CPV $0.04; summer $0.02 | Global | $0.01 – $0.03 typical $0.02 per view | 2025 | Brandsholder ($1M+ spend) vendor |
| LinkedIn CPL Healthcare Tech Healthcare Tech CPL; FinTech SMB $150–$300; Legal Tech $97–$350; DevOps $265–$422 | Global | $400 – $600 per lead | 2026 | 42 Agency (87 campaigns, $5M+ spend) report |
| Meta CPM France $8.05, Germany $10.05, Netherlands $9.02, UK $10.31; EU avg mid-tier | EU | $7.65 – $10.05 per 1,000 impressions | 2025 | Business of Apps (Lebesgue data) report |
| YouTube CPM Masthead Reservation inventory for large launches; homepage takeover; CPC $1–$4 for performance | US | $30 – $300 per 1,000 impressions | 2025 | Quimby Digital vendor |
| TikTok CPM Food & Beverage (ecommerce) Highest CPM ecommerce vertical on TikTok; Home & Garden $5.69; Health & Wellness $5.34 | Global | $6.33 per 1,000 impressions | 2025 | Triple Whale tracker |
| LinkedIn CPM Education & Training Lowest CPM industry LinkedIn; CPC $4–$6; CPL $50–$100; best ROI relative to competition | Global | $22 – $35 per 1,000 impressions | 2026 | meet-lea.com report |
| Programmatic Display CPM B2B SaaS B2B programmatic avg $5–$7; CTV display $20–$40+; brand-safe MRC viewable 18–22% premium | Global | $5 – $7 per 1,000 impressions | 2025 | wildimaps.com report |
| Meta CPM Reels (Tier 1 cities) Reels CPM Tier 1; Stories Tier 1 INR 60–160; Festive Diwali/IPL adds 40–80% to base | India | ₹50 – ₹140 per 1,000 impressions | 2026 | adlibrary.com Meta India Playbook report |
| Meta CPC Finance/Insurance Most expensive Indian vertical; CPL INR 400–2,000; E-commerce CPC INR 3–15; Education INR 5–25 | India | ₹10 – ₹50 per click | 2026 | opendigitalresources.com vendor |
| Meta CPM Country-level CPM; Saudi Arabia $1.60; Kuwait $1.80; Qatar $1.20; UAE highest MENA | UAE | $8.53 – $8.53 typical $8.53 per 1,000 impressions | 2025 | The SR Zone report |
| Snapchat CPM Australia Snapchat CPC $0.30–$1.00; Pinterest $2–$5 CPM CPC $0.10–$1.50; X $6–$10 CPM | Australia | $5 – $10 per 1,000 impressions | 2025 | One Click Digital (Australia) vendor |
| Reddit CPM App install CPM $1.78; brand awareness $2.91; CPC $0.56 for app installs | Australia | $1.78 – $2.91 per 1,000 impressions | 2025 | The Reddit Marketing Agency report |
| Native Ads CPC Taboola (Legal/Mass Tort) Legal highest vertical; CPL $120–$320; Outbrain Legal $1.00–$2.60 CPC; Finance/Mortgage CPC $0.50–$1.40 | US | $0.8 – $2.2 per click | 2025 | leadgen-economy.com report |
Search, Apps & Performance
41 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Google Search CPC All Industries (avg) Based on 16,000+ campaigns April 2024–March 2025; CPC up 12.88% YoY | US | $5.26 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Attorneys & Legal Services Highest CPC industry; down 4.03% YoY | US | $8.58 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Dentists & Dental Services Tied with Home & Home Improvement for second-highest CPC | US | $7.85 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Home & Home Improvement Tied with Dentists for second-highest; following attorney/legal | US | $7.85 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Education & Instruction CPC up 41.91% YoY; largest increase of any industry | US | $6.23 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Finance & Insurance Finance & Insurance; mid-range CPC vs high CPL | US | $3.46 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Beauty & Personal Care CPC up 60.11% YoY, biggest percentage increase across all industries | US | $5.7 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Arts & Entertainment Lowest CPC industry; down 6.98% YoY | US | $1.6 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Restaurants & Food Second-lowest CPC; down 5.96% YoY | US | $2.05 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Display Network CPM All Industries (avg) Global avg $2.80 per WordStream (14,000 accounts); Pixis data shows Display avg $2.54 from $996M spend analysis | Global | $2.54 – $3.5 typical $2.8 per 1000 impressions | 2025 | WordStream GDN Benchmark Report 2025 / Pixis 2025 Google Ads benchmarks report |
| Google Display Network CPM Financial Services Highest vertical CPM on GDN; regulatory environment drives cost | US | $18.5 per 1000 impressions | 2025 | WordStream GDN Benchmark Report (RockingWeb) report |
| Google Display Network CPM Legal High competition limited inventory | US | $12.8 per 1000 impressions | 2025 | WordStream GDN Benchmark Report (RockingWeb) report |
| Performance Max CPM PMAX held 13-18% of monthly Google spend; lower CPM than Search but opaque attribution. CPC $0.66. | US | $8.69 per 1000 impressions | 2025-Q1 | Pixis 2025 Google Ads Benchmarks Report report |
| Microsoft Bing Search CPC All Industries (avg) Bing CPCs avg 35% lower than Google; range $1.50-$2.80 across most industries per Ryze AI analysis of $50M+ spend | US | $1.5 – $2.8 typical $1.54 per click | 2025 | Improvado / Ryze AI Microsoft Bing Ads CPC Benchmarks 2026 report |
| Microsoft Bing Search CPC Legal Services vs Google $6.75; 79% savings on Bing for legal | US | $1.42 per click | 2026 | Ryze AI Microsoft Bing Ads Benchmarks by Industry 2026 report |
| Microsoft Bing Search CPC Real Estate Highest Bing CPC; vs Google $4.65 (38% savings) | US | $2.88 per click | 2026 | Ryze AI / Benchmarketing Microsoft Bing Ads Benchmarks 2026 report |
| Mobile App Install CPI All (avg) US is highest CPI globally (1.0x baseline); India ~0.12x US | US | $5.28 per install | 2024 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPI Fintech / Finance (Android) ₹75 at ₹94/$ exchange rate; iOS median $2.00/₹188 | India | $0.8 per install | 2025 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPI Fintech / Finance (iOS) ₹188; iOS consistently higher than Android due to monetization and inventory scarcity | India | $2 per install | 2025 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPI E-commerce / Shopping (Android) ₹9; among lowest CPI categories in India | India | $0.1 per install | 2025 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPI Gaming Casual (Android) ₹11; Liftoff/Singular 2025 Casual Gaming Report cited $0.14 Android globally | India | $0.12 per install | 2025 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPI All paid apps (blended) ₹20.19 median CPI from ₹22.2 crore ad spend across 58 India apps; 87.5% Android | India | $0.21 per install | 2026 | Linkrunner State of Mobile App Growth: India Startups 2026 tracker |
| Mobile App Install CPI Entertainment & Content ₹113.59 median (P25-P75: ₹69.6-₹303.1); highest category CPI in India | India | $1.21 per install | 2026 | Linkrunner State of Mobile App Growth: India Startups 2026 tracker |
| Mobile App Install CPI LATAM 0.1x US CPI; Brazil and Mexico lead LATAM; CPI avg ~$0.34-$0.50 | Brazil | $0.34 – $0.5 per install | 2024-2025 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPI UAE / Saudi Arabia UAE/Saudi ~0.4x US CPI; so ~0.4*$5.28=$2.11; premium vs rest of MENA | MENA | $2.11 per install | 2024-2025 | Linkrunner CPI Benchmark by Country, Platform and Category tracker |
| Mobile App Install CPL Legal Services High stakes per client; highly competitive keywords | US | $100 – $300 per lead | 2025 | LeadGenLite CPL Benchmarks by Industry: US & India 2025 report |
| Mobile App Install CPL Finance & Insurance High customer value, strict compliance | US | $75 – $250 per lead | 2025 | LeadGenLite CPL Benchmarks by Industry: US & India 2025 report |
| Mobile App Install CPL Healthcare Trust and compliance; leads require nurturing | US | $50 – $120 per lead | 2025 | LeadGenLite CPL Benchmarks by Industry: US & India 2025 report |
| Mobile App Install CPL Finance & Insurance ~$5-$15 USD; Tier-1 cities command higher rates | India | ₹400 – ₹1,200 per lead | 2025 | LeadGenLite CPL Benchmarks by Industry: US & India 2025 report |
| Mobile App Install CPL Real Estate ~$4-$12 USD; seasonal and location-based variation | India | ₹300 – ₹1,000 per lead | 2025 | LeadGenLite CPL Benchmarks by Industry: US & India 2025 report |
| Email Marketing ESP CPM Per-contact billing model (25k contacts, seasonal sender) Mailchimp per-contact model for 25k contacts seasonal sender ~$300/mo vs Brevo per-send ~$70/mo (4.3x spread) | Global | $300 per month | 2026-05 | BuyerSprint Email Marketing True Cost Calculator 2026 report |
| Email Marketing ESP CPM Per-send billing model (25k contacts, seasonal sender) Brevo per-send model for identical 25k contact list; 4.3x cheaper than per-contact billers | Global | $70 per month | 2026-05 | BuyerSprint Email Marketing True Cost Calculator 2026 report |
| Email Marketing CPL All channels Email marketing CPL median $3.80; much lower than Google Ads ($47) or LinkedIn ($75) | US | $1.9 – $8.2 typical $3.8 per lead | 2024-2026 | Benchmarketing CPL Benchmarks 2026 report |
| Google Search CPL Legal Services Median $92.10; P25-P75 $52-$156; highest CPL by industry on paid search | US | $52 – $156 typical $92.1 per lead | 2024-2026 | Benchmarketing CPL Benchmarks 2026 report |
| Google Search CPL Financial Services Median $79.40; second-highest CPL; Insurance median $78.20 | US | $44 – $135 typical $79.4 per lead | 2024-2026 | Benchmarketing CPL Benchmarks 2026 report |
| Google Search CPL Healthcare Median $45.80; First Page Sage blended CPL across paid+organic: $361 | US | $25 – $78 typical $45.8 per lead | 2024-2026 | Benchmarketing CPL Benchmarks 2026 report |
| Google Search CPL Real Estate Median $63.40; First Page Sage paid CPL $480 | US | $35 – $108 typical $63.4 per lead | 2024-2026 | Benchmarketing CPL Benchmarks 2026 report |
| Google Search CPC Real Estate Mid-range CPC but high CPL; high search intent | US | $2.53 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Google Search CPC Travel Third-lowest CPC; Pixis data shows Travel CPM $4.5, CPC $0.25 on Display | US | $2.12 per click | 2025-Q1 | WordStream/LocaliQ Google Ads Benchmarks 2025 report |
| Mobile App Install CPI Casual Gaming iOS 1.4T impressions, 63B clicks, 2.5B installs analyzed; Android casual ~$0.14 CPI | Global | $1.41 per install | 2024-2025 | Liftoff & Singular 2025 Casual Gaming Apps Report report |
| Microsoft Bing Search CPC Consumer Services vs Google $6.40; 72% savings — largest savings vs Google for any industry | US | $1.78 per click | 2026 | Ryze AI Microsoft Bing Ads Benchmarks 2026 report |
Retail Media & Quick Commerce
15 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Amazon Sponsored Products CPC Highest CPC among major Amazon marketplaces; US also has second-highest CVR at 17.6% | US | $1.31 per click | 2025 | Headline 2025 Amazon PPC Benchmarks ($29.6M managed spend, 43 clients) report |
| Amazon Sponsored Products ACoS US ACOS 29.2% (ROAS 3.43x); overall portfolio avg ACoS 27.5% | US | $29.2 percentage | 2025 | Headline 2025 Amazon PPC Benchmarks report |
| Amazon Sponsored Products CPC UK Amazon marketplace; ACoS 28.5%, ROAS 3.51x | UK | $0.71 per click | 2025 | Headline 2025 Amazon PPC Benchmarks report |
| Amazon Sponsored Products ACoS Germany Best ROAS (4.38x) and lowest ACoS of all markets; CPC $0.97 | EU | $22.8 percentage | 2025 | Headline 2025 Amazon PPC Benchmarks report |
| Amazon Sponsored Products CPC Beauty & Personal Care (Q4 2025) Amazon US category; 24.1% CVR; third-most expensive category Q4 2025 | Global | $1.66 per click | 2025-Q4 | Pacvue / Helium10 Q4 2025 Retail Media Benchmark Report report |
| Amazon Sponsored Products CPC Health & Household (Q4 2025) Most expensive Amazon US category Q4 2025; ROAS $3.22; 31.8% CVR | US | $2.33 per click | 2025-Q4 | Pacvue / Helium10 Q4 2025 Retail Media Benchmark Report report |
| Amazon DSP CPM Platform CPMs rose 47% in 2025 to $7.82 per SellerApp State of Amazon Advertising 2026 | US | $7.82 per 1000 impressions | 2025 | SellerApp State of Amazon Advertising 2026 report |
| Blinkit CPC Snacks & Namkeen CPC dominant pricing model on quick-commerce; data published March 2026 | India | ₹6 – ₹12 per click | 2026-Q1 | Ladya.in CPC vs CPM on Quick Commerce (Instamart, Zepto, Blinkit) vendor |
| Blinkit CPC Health & Nutrition Highest CPC on Blinkit; D2C brands with high LTV bid aggressively | India | ₹8 – ₹18 per click | 2026-Q1 | Ladya.in CPC vs CPM on Quick Commerce (Instamart, Zepto, Blinkit) vendor |
| Blinkit CPC Grocery & Staples Lowest category CPC on Blinkit; brand keywords ₹2-5 across all platforms | India | ₹4 – ₹8 per click | 2026-Q1 | Ladya.in CPC vs CPM on Quick Commerce vendor |
| Swiggy Instamart CPC Snacks & Namkeen Instamart CPC slightly lower than Blinkit across categories | India | ₹5 – ₹10 per click | 2026-Q1 | Ladya.in CPC vs CPM on Quick Commerce vendor |
| Zepto CPC Snacks & Namkeen Zepto generally lowest CPC of the three quick-commerce platforms | India | ₹4 – ₹9 per click | 2026-Q1 | Ladya.in CPC vs CPM on Quick Commerce vendor |
| Zepto CPM Homepage takeovers CPM used for homepage takeovers; ₹1L+ budgets; brand awareness only | India | ₹40 – ₹90 per 1000 impressions | 2026-Q1 | Ladya.in CPC vs CPM on Quick Commerce vendor |
| Amazon Sponsored Products CPC All (France) France; ACoS 25.2%, ROAS 3.96x; Italy €0.44, Spain €0.48 | EU | $0.7 per click | 2025 | Headline 2025 Amazon PPC Benchmarks report |
| Amazon Sponsored Products CPC All (portfolio avg) Overall portfolio avg from 8 marketplaces; ACoS 27.5%, ROAS 3.64x | Global | $1.12 per click | 2025 | Headline 2025 Amazon PPC Benchmarks report |
CTV, TV & Cinema
51 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Netflix CPM Programmatic / Non-targeted Non-targeted in-stream NAS CPM dropped to low-$20s, sometimes sub-$20; agency executives cited ~$30 average CPM as of H1 2026 per Digiday (Jul 2025) | US | $20 – $30 typical $25 per 1,000 impressions | 2026 | Digiday – Future of TV Briefing (Feb 2026) tracker |
| Netflix CPM Direct buy / targeted Direct buys including SSP-applied targeting can add up to 40% on top of floor prices per agency exec (Digiday Nov 2025) | US | $45 – $65 typical $55 per 1,000 impressions | 2025 | AdWave – Average CTV CPM Q4 2025 vendor |
| Netflix minimum_spend Netflix direct deals require $100K+ minimum commitment for guaranteed inventory | US | $100,000 per campaign | 2025 | Taqtics – CTV Advertising Platforms Compared vendor |
| Disney+/Hulu CPM Programmatic Disney+ avg CPM $29.04 (down 25% from $38.68 in 2023) per Ad Age data cited; Hulu Ads Manager self-serve $25–$35 CPM with ~$500 minimum | US | $25 – $40 typical $32 per 1,000 impressions | 2025 | AdWave – TV Ad CPM by Platform Q3 2025 vendor |
| Disney+/Hulu minimum_spend Hulu self-serve (Ads Manager) ~$500 minimum; Hulu/Disney direct managed $75K+ minimum | US | $500 – $75,000 per campaign | 2026 | Digital Applied – CTV Advertising 2026 Performance Guide vendor |
| Amazon Prime Video CPM Programmatic (non-NFL) 2024 avg $28.01 CPM (eMarketer); non-NFL non-sports inventory ~$20–30; DSP self-serve base ~$26; buyers report $35–$40 for targeted buys | US | $20 – $40 typical $26 per 1,000 impressions | 2025 | Digiday – Streaming TV ad rates are falling (Feb 2025); MediaPost Upfront Update Jun 2025 tracker |
| Amazon Prime Video minimum_spend Amazon DSP typically $10K–$25K/month; CTV portion alone $15K–$25K/month; managed service requires higher budget | US | $10,000 – $25,000 typical $15,000 per month | 2026 | Digital Applied – CTV Advertising 2026 Performance Guide; Skale Strategy vendor |
| Roku CPM Programmatic Roku Ads Manager self-serve CPM $20–$60 range; Roku Channel programmatic $20–$35; OneView DSP leverages ACR data | US | $20 – $35 typical $28 per 1,000 impressions | 2026 | Digital Applied – CTV Advertising 2026; Taqtics CTV Platforms Compared vendor |
| Roku minimum_spend Roku Ads Manager self-serve entry ~$500; mid-market consumer brands $50M–$500M revenue typical buyer | US | $500 per campaign | 2026 | Digital Applied – CTV Advertising 2026 Performance Guide vendor |
| Tubi CPM FAST / AVOD Tubi avg CPM $17.95 (Ad Age data, down 14% from $20.87 in 2023); Universal Ads $0 minimum; $50 via Adwave aggregator | US | $15 – $28 typical $18 per 1,000 impressions | 2025 | AdWave – TV Ad CPM by Platform Q3 2025; DataLatte CTV Platforms Compared 2026 vendor |
| Peacock CPM Programmatic Peacock avg CPM $26.02 per Ad Age (down 10% from $29.03 in 2023); direct deals $30–$45; $50K+ min for direct; $50 via aggregator | US | $20 – $50 typical $26 per 1,000 impressions | 2025 | AdWave – TV Ad CPM by Platform Q3 2025; Taqtics CTV Platforms Compared vendor |
| Paramount+ CPM Programmatic Base CPM starts ~$7 rising with targeting layers; avg CPM $26.23 per Ad Age; Ads Manager self-serve $25K+ min direct | US | $7 – $40 typical $26 per 1,000 impressions | 2025 | AdWave – Average CTV CPM Q4 2025; Taqtics CTV Platforms Compared vendor |
| Max (HBO Max) CPM Programmatic Max avg CPM $32.26 per Ad Age (down 16% from $38.28 in 2023); premium tier with HBO prestige content; via DSP not disclosed direct | US | $30 – $45 typical $32 per 1,000 impressions | 2025 | AdWave – TV Ad CPM by Platform Q3 2025 vendor |
| Samsung TV Plus CPM FAST / Programmatic Samsung Ads Direct $30–$50+; DSP self-serve $25–$40; programmatic via 3rd-party $20–$35; ACR data premium 15–30% above standard fill; $5K+ direct min | US | $20 – $35 typical $28 per 1,000 impressions | 2026 | AdWave – Samsung TV Plus Advertising 2026; DataLatte CTV Platforms Compared 2026 vendor |
| Pluto TV CPM FAST Paramount direct $25K+ minimum; $50 via Adwave aggregator; Pluto TV merged into Paramount Skydance bundle (2025) | US | $15 – $25 typical $20 per 1,000 impressions | 2025 | AdWave – Pluto TV Advertising (Jun 2025) vendor |
| YouTube CTV CPM TV screen placements YouTube CTV via Google Ads/DV360; no minimum; YouTube ~12% of CTV ad revenues in 2026 (~$9.21B); Google first-party + intent signals | US | $10 – $25 typical $18 per 1,000 impressions | 2026 | Digital Applied – CTV Advertising 2026 Performance Guide; DataLatte CTV Platforms 2026 vendor |
| CTV Standard (AVOD/FAST) CPM Open programmatic Published benchmark table: Low $15 / Avg $25 / High $40 for CTV Standard (Tubi, Pluto, Hulu programmatic, Peacock) | US | $15 – $40 typical $25 per 1,000 impressions | 2026 | Adsposure – 2026 US Media CPM Benchmark Report report |
| CTV Premium (Direct) CPM Premium direct buys Published benchmark: Low $35 / Avg $50 / High $65 for Netflix direct, Amazon Prime, Hulu direct, premium sports | US | $35 – $65 typical $50 per 1,000 impressions | 2026 | Adsposure – 2026 US Media CPM Benchmark Report report |
| JioHotstar (IPL CTV) CPM IPL Live CTV – Base (Block/ROS) Base CTV CPM up 25% from ₹480 in 2025; L1 midroll 600 ROS / 800 L1; preroll 800 ROS / 1,070 L1; playoff/final matches command ₹650–₹750 | India | ₹600 – ₹750 typical ₹600 per 1,000 impressions (10s ad) | 2026 | BestMediaInfo – JioStar hikes CTV rates for IPL 2026 by 25% (Feb 2026) rate card |
| JioHotstar (IPL CTV) CPM IPL Live CTV – Any Match Targeted Any match/targeted preroll: 1,200 ROS / 1,600 L1; any match midroll 900 ROS / 1,200 L1; ~50% premium over block rates | India | ₹900 – ₹1,600 typical ₹1,200 per 1,000 impressions (10s ad) | 2026 | BestMediaInfo – JioStar hikes CTV rates for IPL 2026 by 25% (Feb 2026) rate card |
| JioHotstar (non-IPL) CPM Video Ad (10s) – L1 targeting Self-serve platform published rates: Video CPM L1 ₹315, L2 ₹338; Fence display CPM L1 ₹90, L2 ₹113; min budget ₹25,000 for awareness CPM | India | ₹315 – ₹338 typical ₹315 per 1,000 impressions (10s ad) | 2026 | Sanrovax – JioHotstar Ads Cost 2026 Complete Pricing Guide (May 2026) rate card |
| JioHotstar (non-IPL) minimum_spend Self-serve Platform entry ₹4,000 (auction floor); realistic learning floor ₹2L/month; IPL Starter package ₹15L; Enterprise ₹1.5 crore | India | ₹25,000 typical ₹2,00,000 per campaign | 2026 | iblixdigital – JioHotstar Ads 2026 D2C Playbook (May 2026) vendor |
| JioHotstar (IPL CTL spot) spot_rate CTL-2 premium pod (10s) CTV CTL-2 Rs 21,35,000 per 10s; CTL-1,3,4 Rs 12,95,000; PPL (pre+post) Rs 4,00,000; VOD/HLs from Rs 450 CPM | India | ₹21,35,000 – ₹21,35,000 typical ₹21,35,000 per 10s spot | 2026 | exchange4media – IPL ad rates hold steady TV ₹18L CTV ₹21L (Apr 2026) rate card |
| IPL broadcast (Star Sports / JioStar TV) spot_rate Live match – SD+HD base Base live SD+HD rate Rs 18 lakh (unchanged YoY); BestMediaInfo (Mar 2026) noted raised ask of Rs 19–19.5 lakh; SD-only Rs 15 lakh; HD-only Rs 7.2 lakh (up 20%) | India | ₹18,00,000 – ₹19,50,000 typical ₹18,00,000 per 10s spot | 2026 | BestMediaInfo – IPL 2026 JioStar holds base TV live ad rate final at Rs 50 lakh (Feb 2026) rate card |
| IPL broadcast (Star Sports / JioStar TV) spot_rate Grade A match – SD+HD Grade A match Rs 21.6 lakh; Playoffs Rs 40 lakh; Final Rs 50 lakh – all per 10 seconds on linear TV | India | ₹21,60,000 – ₹21,60,000 typical ₹21,60,000 per 10s spot | 2026 | BestMediaInfo – IPL 2026 JioStar holds base TV live ad rate (Feb 2026) rate card |
| IPL broadcast (Star Sports / JioStar TV) spot_rate IPL Final – SD+HD Rs 50 lakh per 10 seconds for IPL Final on linear TV; playoffs at Rs 40 lakh | India | ₹50,00,000 – ₹50,00,000 typical ₹50,00,000 per 10s spot | 2026 | BestMediaInfo – IPL 2026 JioStar holds base TV live ad rate final at Rs 50 lakh (Feb 2026) rate card |
| IPL broadcast (Star Sports / JioStar TV) CPM CTV – standard base Standard entry CPM ₹300 (non-premium); premium CTV ₹600 CPM per Nitro Commerce; overall IPL TV ad rates up 25–30% vs 2025 | India | ₹300 – ₹600 typical ₹450 per 1,000 impressions | 2026 | The Hindu BusinessLine – IPL 2026 ad rates go up 25–30% (Mar 2026) report |
| India GEC prime time – Star Plus / Sony spot_rate Prime time (7–11 PM) video ad Star Plus Rs 1.5–2.0 lakh/10s; Sony Entertainment Rs 1.5–2.0 lakh/10s; as per e4m citing channel rate cards 2024–25 | India | ₹1,50,000 – ₹2,00,000 typical ₹1,75,000 per 10s spot | 2025 | exchange4media – Tentpole shows rake it in as TV biz ad growth slows (Sep 2025) report |
| India GEC prime time – Colors TV spot_rate Prime time video ad Colors TV Rs 80,000–1,00,000 per 10s; Zee TV Rs 30,000–40,000 per 10s – confirmed across multiple e4m and Elyts sources | India | ₹80,000 – ₹1,00,000 typical ₹90,000 per 10s spot | 2025 | exchange4media – GECs post-pandemic trends fuel fluctuating ad rates (Nov 2024) report |
| India GEC prime time – Zee TV spot_rate Prime time video ad Zee TV video ad Rs 30,000–40,000 per 10s; overall Hindi GEC rates down ~10% post-pandemic vs pre-COVID levels | India | ₹30,000 – ₹40,000 typical ₹35,000 per 10s spot | 2025 | exchange4media – GECs post-pandemic trends fuel fluctuating ad rates (Nov 2024) report |
| India regional TV – Star Jalsha spot_rate Prime time video ad (Bengali) Star Jalsha Rs 25,000–35,000/10s; Colors Marathi Rs 5,000–10,000; Zee Marathi Rs 12,000–15,000; regional channels gaining share | India | ₹25,000 – ₹35,000 typical ₹30,000 per 10s spot | 2025 | exchange4media – GECs post-pandemic trends fuel fluctuating ad rates (Nov 2024) report |
| India Hindi News – NDTV India spot_rate Prime time (8–11 PM) NDTV India prime time Rs 25,000–60,000/10s; RODP non-prime Rs 8,000–15,000; Aaj Tak prime time 30–50% higher than NDTV | India | ₹25,000 – ₹60,000 typical ₹40,000 per 10s spot | 2025 | SmartAds – NDTV India TV Advertising Rates 2025 rate card |
| India Hindi News – Aaj Tak spot_rate Prime time (8–11 PM) Aaj Tak 8–11 PM ~Rs 10,362/sec = ~Rs 1,03,620 per 10s (exopicmedia 2021 data); SmartAds min billing Rs 1L; highest-rated Hindi news channel; 30–50% premium over NDTV | India | ₹60,000 – ₹1,03,620 typical ₹80,000 per 10s spot | 2025 | SmartAds – Aaj Tak TV Advertising; exopicmedia Aaj Tak rates rate card |
| US broadcast primetime (national) CPM Primetime 8–11 PM (major networks) 2025-26 upfront broadcast CPM $43.50 (A18+, down 4.1% YoY); 2026 benchmarks $35–$60 range; total broadcast upfront $9.1B | US | $35 – $60 typical $43.5 per 1,000 impressions (30s) | 2025 | Media Dynamics – 2025-26 Primetime Upfront Press Release (Aug 2025); Adsposure 2026 CPM Benchmarks report |
| US cable TV primetime (national) CPM Primetime cable networks 2025-26 upfront cable CPM $19.35 (down 6.8% YoY); ex-prime cable $8–$19; total cable upfront $8.7B | US | $15 – $28 typical $19.35 per 1,000 impressions (30s) | 2025 | Media Dynamics – 2025-26 Primetime Upfront Press Release (Aug 2025); Adsposure 2026 CPM Benchmarks report |
| US broadcast daytime (national) CPM Day / Early / Late fringe Published table: Broadcast TV Ex-Primetime Low $12 / Avg $20 / High $32; daytime, early, late fringe included | US | $12 – $32 typical $20 per 1,000 impressions (30s) | 2026 | Adsposure – 2026 US Media CPM Benchmark Report report |
| Super Bowl LX (NBC) spot_rate National broadcast NBC: avg $8M per 30s; some slots sold for $10M+ (record high); up from $7M in 2025; ~130M expected viewers; ~40% new sponsors vs 2025 | US | $8,000,000 – $10,000,000 typical $8,000,000 per 30s spot | 2026 | USA Today AdMeter / Bloomberg – Super Bowl 2026 commercial cost (Jan–Feb 2026) tracker |
| UK ITV1 (linear – national peak) spot_rate Peak time (7–10:30 PM) ITV1 primetime entertainment £4,000–£12,000 per 30s typical; major events (BGT final, Coronation St) exceed £40,000; regional ITV starts from £200–£800/spot | UK | £4,000 – £40,000 typical £12,000 per 30s spot | 2025 | media.co.uk – UK Media Buying Prices Transparent Pricing Guide (Dec 2025); oneday.agency ITV Advertising Costs 2026 report |
| ITVX (UK streaming) CPM Programmatic / digital ITVX (ITV's streaming platform) CPM £30–£60 via programmatic; premium, big-screen environment with granular demographic targeting | UK | £30 – £60 typical £45 per 1,000 impressions | 2025 | oneday.agency – ITV Advertising Costs Pricing Budgets 2026 vendor |
| UK DCM – Audience Guaranteed Package CPM All adults (AGP standard) AGP base £65 CPT; Q4 +10% surcharge = £71.50; ABC1Ads/HFSS/16-34 AGP £75; Premium AGP £80; Gold Spot +60% on ratecard; Silver +30%; Bronze +15% | UK | £65 – £71.5 typical £65 per 1,000 impressions (30s) | 2024 | DCM UK Published Ratecard (from 1 July 2024) rate card |
| UK DCM – Film Package (Blockbuster) CPM Blockbuster release adjacency Blockbuster Film Package £106 CPT base; Super Blockbuster £128 (Q4 £140.80); 4DX/ScreenX £250 (Q4 £265); South Asian Film Package £70 | UK | £106 – £141 typical £106 per 1,000 impressions (30s) | 2024 | DCM UK Published Ratecard (from 1 July 2024) rate card |
| US NCM / Screenvision CPM National preshow video Preshow video: $20–$50 CPM via NCM or Screenvision; marquee position adjacent to blockbuster trailers $50–$70 CPM (Digiday 2023); national 4-week flight $100K–$250K+ minimum | US | $20 – $50 typical $35 per 1,000 impressions | 2026 | AdQuick – Movie Theater Advertising (updated Jul 2026) rate card |
| US NCM / Screenvision minimum_spend National campaign National preshow 4-week flight through NCM/Screenvision typically $100K–$250K+; local campaigns from $1K–$5K for small screen clusters | US | $100,000 – $250,000 typical $150,000 per 4-week flight | 2026 | AdQuick – Movie Theater Advertising (updated Jul 2026) rate card |
| PVR-INOX – Tier 1 cities India screen_week 30s Gold Spot – premium properties (Mumbai/Delhi/Bengaluru) 30s Gold Spot Tier 1 cities: Rs 8,000–18,000/screen/week; premium properties (PVR Director's Cut / INOX) at higher end; Gold Spot premium ~40–60% over standard pre-show | India | ₹8,000 – ₹18,000 typical ₹12,000 per screen per week | 2024 | SmartAds – PVR Cinemas Advertising Rates India 2024; SmartAds INOX Advertising 2025 rate card |
| PVR-INOX – Tier 2 cities India screen_week 30s pre-show – mid-tier properties Tier 2 cities (Jaipur/Lucknow/Nagpur/Coimbatore): Rs 3,500–7,000/screen/week; slide advertising Tier 1 Rs 2,000–5,000/screen/week | India | ₹3,500 – ₹7,000 typical ₹5,000 per screen per week | 2024 | SmartAds – PVR Cinemas Advertising Rates India 2024 rate card |
| PVR-INOX on-screen (FY26-27 rate card) screen_week On-screen 10s spot On-screen 10s: Rs 8,700/cinema/week; 60s: Rs 39,200/cinema/week; FY2026-27 published rate card; geography/volume drive custom pricing | India | ₹8,700 – ₹39,200 per screen per week | 2026 | Global Media Outdoor – Cinema Advertising PVR INOX FY26-27 Rate Card (May 2026) rate card |
| Single-screen theatres India screen_week Regional / mass market Single-screen theatres Rs 500–3,000/screen/week; significantly cheaper than multiplexes; suitable for regional campaigns with limited budgets | India | ₹500 – ₹3,000 typical ₹1,500 per screen per week | 2026 | Ginger Media Group – Cinema Advertising Cost India PVR INOX 2026 (Jun 2026) report |
| OTT India – General (non-sport) CPM Pre-roll / mid-roll video (20s) Standard 20s pre-roll across OTT platforms Rs 450–1,800 CPM; cricket/IPL live streams peak Rs 9,500 CPM; min spend Rs 5 lakh/campaign for premium slots | India | ₹450 – ₹1,800 typical ₹900 per 1,000 impressions | 2026 | Shubindia Ad Works – OTT Advertising India 2026 JioHotstar ZEE5 Prime (Jul 2026) vendor |
| CTV India – general programmatic CPM Standard CTV India entry CPM ~Rs 300; premium CTV ~Rs 600; cited by Nitro Commerce re IPL 2026; CTV rates up ~20% vs 2025 | India | ₹250 – ₹600 typical ₹450 per 1,000 impressions | 2026 | The Hindu BusinessLine – IPL 2026 ad rates 25–30% up led by Smart TV (Mar 2026) report |
| EU CTV – Standard AVOD/FAST CPM Programmatic open market EU FAST/broad AVOD $15–$25 CPM (approx EUR equivalent); premium AVOD $25–$45; audience-targeted $45–$85; loaded CPM adds 18%+ for DSP fees/data/verification | EU | €15 – €40 typical €25 per 1,000 impressions | 2026 | namediaexperts.com – CTV CPM Benchmarks 2026 (Jun 2026) report |
| US broadcast upfront streaming (AVOD) CPM Upfront streaming average 2025-26 upfront streaming avg CPM $27.25 (down 7.6% YoY); total streaming upfront $13.2B (+17.9% vs prior year); now exceeds broadcast + cable combined viewing time | US | $20 – $35 typical $27.25 per 1,000 impressions (30s) | 2025 | Media Dynamics / eMarketer – Streaming Upfront Growth (Aug 2025) report |
Audio
32 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Host-Read Baked-In CPM mid-roll 60s 30-day download window; pre or mid-roll on new episodes; ad stays in episode forever | US | $24 – $26 typical $25 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 Ultimate Guide vendor |
| Host-Read Baked-In CPM mid-roll 30s Baked-in 30s host-read; ad remains in episode permanently | US | $18 – $22 typical $20 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 Ultimate Guide vendor |
| Dynamic Episodic Host-Read CPM new episodes 30 or 60s host-read or pre-produced; dynamically inserted into new episodes; can target specific podcast/episode | US | $18 – $22 typical $20 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 Ultimate Guide vendor |
| Dynamic Full/Back Catalog CPM back catalog 30 or 60s dynamically inserted across entire episode catalog; can target genre or time frame | US | $14 – $16 typical $15 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 Ultimate Guide vendor |
| Programmatic CPM run-of-network Pre-produced 30 or 60s; programmatically delivered across many podcasts; geo and demographic targeting available | US | $12 – $15 typical $13 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 Ultimate Guide vendor |
| Host-Read CPM mid-roll host-read consensus Based on 150,000+ placed ads; reflects negotiated reality vs rate-card asks; pre-roll $15-25, post-roll $5-10 | US | $15 – $30 typical $25 per 1,000 downloads | 2026-07 | ADOPTER Media 150k placed ads, July 2026 tracker |
| Host-Read CPM host-read mid-roll consensus multi-source Multi-source consensus; Acast guidance 2023 updated: $25-40; Libsyn 60s: $25; Riverside Dec 2025: $25-30 | US | $25 – $40 typical $30 per 1,000 downloads | 2026-07 | Sponsorable.com compiled benchmarks (Acast, Libsyn, Riverside, ADOPTER), July 2026 report |
| Pre-Roll Produced CPM pre-roll 15-30s Pre-recorded 15-30s network-bought ads; $15-30 CPM for produced ads bought across a network per Acast 2026 guidance | US | $15 – $25 typical $20 per 1,000 downloads | 2026-07 | Acast How Much Does Podcast Advertising Cost 2026 vendor |
| Post-Roll CPM post-roll 15-30s Lowest engagement placement; many listeners stop before post-roll | US | $5 – $10 typical $8 per 1,000 downloads | 2026-07 | ADOPTER Media / CastFox 2026 vendor |
| Host-Read by Category CPM Business Libsyn cites $30 CPM for Business category baked-in host-read; CastFox cites $30-50 for Business & Finance | US | $30 – $50 typical $30 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 / CastFox 2026 vendor |
| Host-Read by Category CPM Health & Fitness Libsyn $27; CastFox $20-35 | US | $20 – $35 typical $27 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 / CastFox 2026 vendor |
| Host-Read by Category CPM Technology Libsyn $26; CastFox $25-45 | US | $25 – $45 typical $26 per 1,000 downloads | 2026-07 | Libsyn Ads 2026 / CastFox 2026 vendor |
| Host-Read by Category CPM True Crime CastFox 2026 category benchmark host-read | US | $18 – $28 typical $23 per 1,000 downloads | 2026-07 | CastFox 2026 vendor |
| Host-Read CPM mid-roll host-read Premium mid-roll host-read; true crime £45-75, business/finance £35-60; programmatic 40-60% lower | UK | £30 – £65 typical £40 per 1,000 downloads | 2026-06 | Play Podcasts - Price Per Ear: British Podcast CPMs 2026 vendor |
| Programmatic CPM mid-roll programmatic DAI Spotify Ad Studio UK £8-25; Acast Marketplace programmatic run-of-network £8-18; Audioboom £12-40 | UK | £8 – £25 typical £15 per 1,000 downloads | 2026-06 | Play Podcasts UK Podcast CPM 2026 / Pod Partnerships vendor |
| Pre-Roll CPM pre-roll Highest skip-forward risk on apps with 30s skip buttons | UK | £10 – £25 typical £18 per 1,000 downloads | 2026-06 | Play Podcasts UK Podcast CPMs 2026 vendor |
| Spotify Audio Ads CPM standard audio 15-30s Ad Studio self-serve; minimum campaign spend $250; CPMs vary with targeting precision and Q4 seasonality | US | $15 – $25 typical $20 per 1,000 impressions | 2025 | adbid.me Spotify Ads Complete Guide 2025 / Grapeseed Media 2025 vendor |
| Spotify Audio Ads minimum_spend self-serve Ad Studio Official Spotify Ad Studio minimum campaign budget; auction-based delivery | US | $250 – $250 typical $250 per campaign | 2025 | Spotify Ads Pricing Page / adbid.me 2025 rate card |
| Spotify Podcast Ads CPM self-serve podcast ads Fixed CPMs with transparent pricing; launched July 2025; includes audio and video ad formats; PMP deals via Trade Desk and DV360 | US | $18 – $50 typical $30 per 1,000 impressions | 2025-07 | Spotify Self-Serve Podcast Ads Launch July 2025 / adbid.me rate card |
| Pandora Audio Ads CPM standard audio Standard audio CPMs $5-15; rises with targeting sophistication and premium formats; mid-market pricing | US | $5 – $15 typical $10 per 1,000 impressions | 2025-07 | Grapeseed Media Pandora Review Guide July 2025 report |
| Pandora Audio Ads minimum_spend direct IO Direct IO minimum $4k-5k; programmatic access via AudioGO reduces minimum; cost-per-impression billing | US | $4,000 – $5,000 typical $5,000 per campaign | 2025 | Zero Gravity Marketing - Advertising on Spotify and Pandora 2025 vendor |
| SiriusXM Satellite/Streaming CPM general audio Howard Stern $4.20 CPM; Business Talk $3.80; music channels ~$2.10; min budget ~$1,000-5,000; 3.7x retention vs terrestrial per vendor claim | US | $1 – $4 typical $2 per 1,000 impressions | 2025-05 | Adonia Advertising SiriusXM Cost Guide 2025 vendor |
| Streaming Audio Benchmark CPM Spotify/Pandora/iHeart blended Blended streaming audio (Spotify, Pandora, iHeart); sourced from Westwood One / Solomon Partners analysis | US | $10 – $35 typical $20 per 1,000 impressions | 2026-04 | Adsposure 2026 US Media CPM Benchmark Report report |
| US Terrestrial Radio CPM all dayparts blended Westwood One pegs avg CPM at $4.78 across top-50 US markets; Solomon Partners median $7; AM/FM spot and network | US | $4 – $12 typical $7 per 1,000 listener impressions | 2026-04 | Adsposure 2026 CPM Benchmark / Westwood One 2026 top-50 markets report |
| US Terrestrial Radio - Major Market CPM large market >1M pop, 30s spot New York CPM $9-25; LA $13-32; Chicago $10-28; Phoenix $13-35; Detroit $18-34; avg 60s spot $90-1,168 depending on market | US | $9 – $35 typical $18 per 1,000 listener impressions | 2025-05 | Ad Results Media Radio Advertising Cost 2025 / SparkPod 2026 report |
| US Terrestrial Radio - Medium Market spot_rate medium market 250k-1M pop, 30s peak hours weekly CPM $15-22 peak; off-peak $1,500-3,000/week; morning drive 6-10am and afternoon drive 3-7pm are most expensive dayparts | US | $2,500 – $5,000 typical $3,500 per week (30s spot, peak hours) | 2026-03 | SparkPod 2026 Budget Guide vendor |
| US Terrestrial Radio - Small Market spot_rate small market <250k pop, 30s peak hours weekly CPM $12-18 peak hours; off-peak $500-1,200/week | US | $900 – $2,000 typical $1,400 per week (30s spot, peak hours) | 2026-03 | SparkPod 2026 Budget Guide vendor |
| India FM Radio - Radio Mirchi spot_rate Mumbai prime time per 10s Radio Mirchi rates ₹500-3,000/10s; Mumbai min spend ₹30,960; metro prime time on higher end; morning drive 7-11am, evening drive 5-10pm | India | ₹500 – ₹3,000 typical ₹1,500 per 10s spot | 2025 | TheMediaAnt Radio Mirchi Advertising Rates rate card |
| India FM Radio - Red FM spot_rate Mumbai prime time per 10s Red FM Mumbai min spend ₹22,680-30,240; Delhi min spend ₹21,600; jingle Rs 86/day (10s x5 daily x7 days = ₹36,120) | India | ₹200 – ₹2,000 typical ₹800 per 10s spot | 2025 | TheMediaAnt Red FM Advertising Rates 2025 rate card |
| India FM Radio - Radio City spot_rate Mumbai 91.1 FM per second base rate Base rate ₹61/second = ₹610 per 10s spot; min spend ₹19,800; prime time 7am-12pm and 5pm-11pm | India | ₹610 – ₹610 typical ₹610 per 10s spot | 2025 | TheMediaAnt Radio City Mumbai rate card |
| India FM Radio - Radio City spot_rate Delhi 91.1 FM per second base rate Base rate ₹82/second = ₹820 per 10s spot; 17,600+ weekly listenership; prime time 7am-12pm and 5pm-11pm | India | ₹820 – ₹820 typical ₹820 per 10s spot | 2025 | TheMediaAnt Radio City Delhi rate card |
| India FM Radio - All Stations spot_rate national range 10s Range across all stations and cities; smaller cities Rs 150+; metro prime time up to Rs 2,500; Mirchi, Red FM, Big FM, Fever FM, Radio City | India | ₹150 – ₹2,500 typical ₹800 per 10s spot | 2025 | TheMediaAnt India Radio Advertising Rates Overview rate card |
17 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Times of India Display per_sqcm Mumbai main edition B&W April 2026 rates; run-of-paper placement; Sunday/premium placement adds premium; full page ~1,727 sq cm | India | ₹760 – ₹900 typical ₹800 per sq cm | 2026-04 | riyoadvertising.com TOI Display Ad Rates 2026 (verified vs adrates.timesofindia.com) rate card |
| Times of India Display per_sqcm Delhi main edition B&W Includes NCR (Noida, Gurgaon); April 2026 base rates | India | ₹700 – ₹860 typical ₹760 per sq cm | 2026-04 | riyoadvertising.com TOI Display Ad Rates 2026 rate card |
| Times of India Display per_sqcm Bangalore main edition April 2026 rates; prices have increased in recent years per source | India | ₹500 – ₹620 typical ₹560 per sq cm | 2026-04 | riyoadvertising.com TOI Display Ad Rates 2026 rate card |
| Times of India Display per_sqcm Kolkata main edition One of most affordable metro TOI options | India | ₹380 – ₹480 typical ₹430 per sq cm | 2026-04 | riyoadvertising.com TOI Display Ad Rates 2026 rate card |
| Times of India Display - ReleaseMyAd per_sqcm Mumbai edition (ReleaseMyAd card) ReleaseMyAd INS-accredited official rate card; Mumbai 8L circulation; Delhi ₹4,120/sqcm; Bangalore ₹3,690/sqcm; Chennai ₹1,985/sqcm; note much higher than other sources - likely list card before discounts | India | ₹5,640 – ₹5,640 typical ₹5,640 per sq cm | 2026 | ReleaseMyAd TOI Display Rate Card 2026 rate card |
| Hindustan Times Display per_sqcm Delhi + NCR combined edition Widest reach edition; INS-accredited official rate; Bihar+Jharkhand ₹3,050/sqcm; Punjab+Haryana+Chandigarh ₹1,125/sqcm; UP ₹500/sqcm | India | ₹5,750 – ₹5,750 typical ₹5,750 per sq cm | 2026-07 | ReleaseMyAd Hindustan Times Main Newspaper Display Rate Card Jul-Dec 2026 rate card |
| Economic Times Display full_page full page national Wide range by city/edition/day; typical full page ₹3L-6L per TheMediaAnt; per sq cm ₹72-8,454 | India | ₹1,14,114 – ₹52,54,779 typical ₹3,00,000 per full page | 2025-2026 | TheMediaAnt Economic Times Advertising Rates 2026 report |
| Times of India Full Page full_page Delhi edition full page display Base rate ₹70,69,920 per insert for TOI Delhi full page; typical range cited ₹1L-5L; premium jacket/front page can exceed ₹1Cr | India | ₹70,69,920 – ₹70,69,920 typical ₹70,69,920 per full page insert | 2025 | TheMediaAnt Times of India Delhi English Advertising rate card |
| US Major Metro Daily CPM major metro (NYT, WSJ, WaPo, LAT) Solomon Partners benchmark $45-196; major metros $120-200; regional dailies $40-90; blended national avg ~$85; collapsed paid circ drives high CPMs | US | $120 – $200 typical $150 per 1,000 circulation impressions | 2026-04 | Adsposure 2026 CPM Benchmark / Solomon Partners June 2025 report |
| US Regional Daily CPM regional daily Milwaukee, Indianapolis, Pittsburgh tier; blended national newspaper avg ~$85 CPM | US | $40 – $90 typical $85 per 1,000 circulation impressions | 2026-04 | Adsposure 2026 CPM Benchmark report |
| Wall Street Journal spot_rate national per column inch 2025 Average per column inch BW; NYT cited at $1,196/col inch; New York Post $711/col inch; national average $680.73 | US | $1,576 – $1,576 typical $1,576 per column inch | 2025 | FitSmallBusiness Newspaper Advertising Costs 2025 vendor |
| Forbes Magazine US full_page 4-color full page 2-color full page $132,321; 4-color full page $155,631; BW $105,798; Cover 4 $205,422; 500,000 rate base; 2023 media kit also shows $50,000 net full page spread | US | $132,321 – $155,631 typical $155,631 per full page | 2022-2023 | advertise-with-us.com Forbes Rate Card / Forbes 2023 Print Media Kit rate card |
| Fortune Magazine US full_page full page 4-color Multiple full page rate tiers shown ($171,600; $145,860; $120,223); 2022 open rates; current 2025 rates require direct contact with Fortune | US | $120,223 – $171,600 typical $145,000 per full page | 2022 | Fortune Magazine 2022 Rate Card (fortunemediakit.com) rate card |
| US Magazines Benchmark CPM national magazines blended WebFX and industry data; blended national magazine CPM; business magazines trend toward higher end | US | $25 – $55 typical $40 per 1,000 circulation impressions | 2026-04 | Adsposure 2026 US Media CPM Benchmark Report report |
| Business Today India full_page full page bleed Base rate ₹1,91,400 per insert (TheMediaAnt); SmartAds quotes ₹2,50,000; fortnightly English; 195k circulation; 1.8M readers | India | ₹1,91,400 – ₹2,50,000 typical ₹1,91,400 per full page insert | 2025 | TheMediaAnt Business Today Magazine Advertising Rates rate card |
| India Business Magazines full_page full page national business magazine Full page ₹20k-5L+ depending on circulation; cover page ₹1L-10L+; Business Today min spend ₹1.6L; top magazines in Q1 2026: Indigo, Manufacturing Today, Express Pharma | India | ₹20,000 – ₹5,00,000 typical ₹1,50,000 per full page insert | 2026 | TheMediaAnt India Magazine Advertising Rates Overview Q1 2026 report |
| Dainik Bhaskar Display per_sqcm classified display minimum Classified display from ₹675 for 3x5cm; text classified from ₹432 per 5 lines; 44 city editions available; INS-accredited ReleaseMyAd platform | India | ₹675 per sq cm (3x5cm minimum) | 2026 | ReleaseMyAd Dainik Bhaskar Rate Card 2026 rate card |
Out-of-Home
61 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Bulletin monthly_rate Standard static bulletin, metro area NYC metro Tier A; premium faces run five figures; Manhattan premium can exceed $50K/mo | US-NYC | $5,000 – $25,000 typical $12,000 per 4 weeks | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Bulletin monthly_rate Static bulletin, LA metro Sunset Strip and downtown LA command top rates; Tier A market | US-LA | $3,000 – $20,000 typical $8,000 per 4 weeks | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Bulletin monthly_rate Static bulletin, Chicago metro Average price per AdQuick marketplace data $5,917.95; median $1,176.47; strong expressway inventory | US-Chicago | $2,500 – $15,000 typical $5,918 per 4 weeks | 2026-Q2 | AdQuick Billboards in Chicago, Illinois tracker |
| Bulletin CPM Static bulletin, all markets Standard CPM range for 14x48 ft bulletins; rural boards at lower end | US-National | $2 – $9 typical $5 per 1,000 impressions | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Poster monthly_rate Static poster 12x24 ft, all markets 12x24 ft format; local and arterial-road campaigns | US-National | $750 – $4,000 typical $2,000 per 4 weeks | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Poster CPM Static poster, all markets 12x24 poster format CPM range | US-National | $2 – $7 typical $4 per 1,000 impressions | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Rural/Small Market Billboard monthly_rate Rural and small markets Rural boards can start at $250/mo; national average ~$3,953/mo | US-Small | $250 – $1,500 typical $750 per month | 2026-Q1 | PlugTalk Media Billboard Cost Guide 2026 vendor |
| Spectacular / Times Square monthly_rate Times Square premium digital spectacular Premium spectacular format; One Times Square annual cost can exceed $3M; flagship brand moments | US-NYC | $30,000 – $100,000 per 4 weeks | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Spectacular / Times Square CPM Times Square spectaculars CPM Direct-sold spectaculars $45-75+ CPM; programmatic access $40-75 CPM; monthly SOV $75K-$500K+ | US-NYC | $15 – $75 typical $45 per 1,000 impressions | 2026-Q2 | AdQuick DOOH Advertising NYC tracker |
| Bulletin monthly_rate Mid-tier metro bulletin (Phoenix, Denver, Nashville, Austin) Mid-tier metros near national anchors; Tier B/C markets | US-Mid | $1,500 – $9,000 typical $4,000 per 4 weeks | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Digital Billboard monthly_rate Digital billboard shared rotation Shared rotation; 30-50% more than comparable static board; digital CPM averages $5-18 | US-National | $3,500 – $25,000 typical $10,000 per 4 weeks | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Digital Billboard CPM Digital billboard, all markets 2026 digital CPM averages; marquee and programmatic placements reach $15-25 | US-National | $5 – $18 typical $10 per 1,000 impressions | 2026-Q2 | AdQuick Billboard Cost Guide 2026 tracker |
| Programmatic DOOH CPM Blended programmatic DOOH, all venues H1 2025 blended average $6.53 CPM across all inventory; H2 2024 was $7.62; single SSP data (Place Exchange) | US-National | $6 – $7.62 typical $6.53 per 1,000 impressions | 2025-H1 | Place Exchange H1 2025 Programmatic OOH Trends Report report |
| Programmatic DOOH CPM Programmatic DOOH blended 2025 benchmark $11.07 blended average from Oct 2025 article; common range cited $2-7; StackAdapt range $2-20 CPM | US-National | $2 – $20 typical $11.07 per 1,000 impressions | 2025 | Growth Channel — 2025 CPMs by Channel: CTV, DOOH & Audio Costs report |
| Programmatic DOOH — Healthcare venue CPM Medical / Healthcare Waiting room screens Floor CPM $8.40; cleared CPMs 20-40% above floor; highest in network, +18% YoY | US-National | $7 – $10 typical $8.4 per 1,000 impressions | 2026-Q1 | Trillboards Research — DOOH Venue Mix & CPM Benchmarks 2026 tracker |
| Programmatic DOOH — Fitness venue CPM Gym / Fitness & Recreation screens Floor CPM $2.89 (gyms page) / $6.90 fitness category; premium boutique fitness near $5; +12% YoY | US-National | $2.89 – $5 typical $3.5 per 1,000 impressions | 2026-Q1 | Trillboards Research — DOOH Venue Mix & CPM Benchmarks 2026 tracker |
| Programmatic DOOH — Transit venue CPM Transit & Mobility screens (bus shelters, metro, hubs) Floor CPM $3.20; -3% YoY; lowest upper-tier category; high impressions but low dwell time affects bid | US-National | $2.5 – $4 typical $3.2 per 1,000 impressions | 2026-Q1 | Trillboards Research — DOOH Venue Mix & CPM Benchmarks 2026 tracker |
| Elevator / Office lobby CPM Office building / elevator screens NYC Monthly SOV $4K-$15K; targets B2B, financial services; Midtown and Downtown Manhattan | US-NYC | $12 – $22 typical $16 per 1,000 impressions | 2026-Q2 | AdQuick DOOH Advertising NYC — Q2 2026 benchmarks tracker |
| Gym / Health club CPM Gym / health club screens NYC Monthly SOV $3K-$10K; wellness, CPG, DTC targeting | US-NYC | $10 – $18 typical $14 per 1,000 impressions | 2026-Q2 | AdQuick DOOH Advertising NYC — Q2 2026 benchmarks tracker |
| Taxi / Rideshare topper CPM Taxi toppers (Firefly, Curb) NYC Monthly SOV $1K-$5K per vehicle cluster; urban reach, nightlife, late-night dayparts | US-NYC | $6 – $14 typical $9 per 1,000 impressions | 2026-Q2 | AdQuick DOOH Advertising NYC — Q2 2026 benchmarks tracker |
| Bar / Restaurant screen CPM Bar / restaurant screens NYC Monthly SOV $2K-$7K; food & beverage, entertainment, spirits targeting | US-NYC | $8 – $15 typical $11 per 1,000 impressions | 2026-Q2 | AdQuick DOOH Advertising NYC — Q2 2026 benchmarks tracker |
| Subway / Metro panel monthly_rate NYC MTA subway interior cards Interior cards from $350/card/4 weeks; station domination packages $75K+/month | US-NYC | $350 – $75,000 per month | 2025-Q4 | media.co.uk US Transit Advertising Guide vendor |
| Subway / Metro panel CPM MTA subway platform screens Monthly SOV $8K-$40K per cluster; commuter audiences, QSR, CPG | US-NYC | $14 – $28 typical $20 per 1,000 impressions | 2026-Q2 | AdQuick DOOH Advertising NYC — Q2 2026 benchmarks tracker |
| Bus wrap / exterior monthly_rate Full bus wrap, US transit systems GRTC Richmond Nov 2025: $3,000/mo (1 month), $2,350 (12 months); HRT Nov 2025: $2,915/mo (1 month); general US range $1,800-$4,500 | US-National | $1,800 – $4,500 typical $2,900 per month | 2025-Q4 | media.co.uk US Transit Advertising Guide; GRTC Advertising Rate Card Nov 2025; HRT Bus Rate Sheet Nov 2025 rate card |
| Bus shelter panel monthly_rate Bus shelter static panel, US markets GRTC Nov 2025: $495/mo (1 month), $440 (12 months); SF bus stop $500-$1,100/stop | US-National | $300 – $1,100 typical $495 per month | 2025-Q4 | GRTC Advertising Rate Card Nov 2025; BillboardsIn San Francisco street furniture rate card |
| Bus shelter / street furniture CPM Transit street furniture CPM benchmark Adsposure Feb 2026 (Solomon methodology): bus advertising $1/$3/$7 CPM (low/mid/high); transit street furniture $2/$5/$15 | US-National | $2 – $8 typical $5 per 1,000 impressions | 2026-Q1 | media.co.uk US Transit Advertising Guide; Adsposure 2026 US Media CPM Benchmark Report report |
| Street Furniture — Bus shelter CPM Bus shelters all US markets 4-week cost $500-$5,000+; JCDecaux, Clear Channel, Outfront inventory; updated April 2026 | US-National | $4 – $50 typical $12 per 1,000 impressions | 2026-Q2 | AdQuick Street Furniture Advertising tracker |
| Street Furniture — Urban panel CPM Urban panels (kiosks, digital) all markets Digital kiosks $10-80 CPM; LinkNYC kiosks $8-18 CPM programmatic, $3K-$12K SOV/month | US-National | $10 – $80 typical $30 per 1,000 impressions | 2026-Q2 | AdQuick Street Furniture Advertising tracker |
| Digital Billboard — Blip per-play per_slot Self-serve digital billboard, 8-second slot (Blip) Pay-per-play model; $0.01 starting price; ~$0.30/play typical; $1/day spend ≈ 26 plays; no monthly minimum; 3,500+ digital boards | US-National | $0.01 – $0.3 typical $0.1 per 8-second play | 2025-Q1 | Blip Billboards Pricing Page tracker |
| Airport — Static backlit monthly_rate Tier 1 airport static backlit panel (LAX, JFK, ATL, ORD) Tier 1 top-10 PAX airports; CPM $6-18; post-security premium 20-40% | US-National | $8,000 – $45,000 typical $20,000 per 4 weeks | 2026-Q2 | AdQuick Airport Advertising 2026 Benchmarks tracker |
| Airport — Digital screen single monthly_rate JFK airport single digital screen JFK single digital screen; digital network 30-50 screens $180K-$275K; wall wrap $50K-$150K | US-NYC | $60,000 – $95,000 per 4 weeks | 2025 | Dash Two Airport Advertising Cost Guide vendor |
| Airport — Digital screen single monthly_rate LAX airport single digital screen LAX airport single digital screen; digital network $170K-$260K; diorama/backlit $4K-$8K | US-LA | $55,000 – $90,000 per 4 weeks | 2025 | Dash Two Airport Advertising Cost Guide vendor |
| Airport — CPM CPM Tier 1 airport all formats CPM Static backlit $6-18 CPM; full-motion digital $8-22; lounge $40-120; jet bridge $10-28 | US-National | $6 – $22 typical $14 per 1,000 impressions | 2026-Q2 | AdQuick Airport Advertising 2026 Benchmarks tracker |
| Airport lounge integration CPM Airport lounge screens, ultra-premium Monthly cost $15K-$75K; small but affluent audience; highest CPM in airport tier | US-National | $40 – $120 typical $75 per 1,000 impressions | 2026-Q2 | AdQuick Airport Advertising 2026 Benchmarks tracker |
| Airport media — Global hub monthly_rate London Heathrow/Gatwick airport DOOH loop LHR/LGW/MAN DOOH loops $28K-$95K USD; static spectaculars $45K-$190K; Heathrow T5/T2 premium digital higher | UK-London | $28,000 – $95,000 per month | 2025 | BM Outdoor Global Airport Media — Estimated Monthly Media Key Countries rate card |
| Airport media — Global hub monthly_rate Dubai/Abu Dhabi airport DOOH loop DXB/AUH DOOH loops $26K-$100K USD; static spectaculars $45K-$200K; high intl traffic premium dwell zones | UAE-Dubai | $26,000 – $100,000 per month | 2025 | BM Outdoor Global Airport Media — Estimated Monthly Media Key Countries rate card |
| Bulletin monthly_rate Standard 48-sheet billboard, London London 48-sheet 2-week rates; 96-sheet £2,700-£9,000/2wk; 6-sheet £500-£900; London ~1.5-2x UK national average | UK-London | £1,500 – £2,500 typical £2,000 per 2 weeks | 2026-Q1 | MonsterOutdoor.co Billboard Advertising London Guide 2026 vendor |
| Digital Billboard CPM Programmatic digital billboard UK Programmatic digital screens on CPM basis; £10-20 CPM standard; premium placements higher | UK-London | £10 – £25 typical £15 per 1,000 impressions | 2025 | Excite OOH Billboard Advertising UK — Costs, Formats & How to Book vendor |
| Piccadilly Lights spectacular weekly_rate Piccadilly Circus digital screen (Piccadilly Lights) Advertised as starting at £250,000/week; one agency quotes min booking £150,000; premium and bespoke pricing; global icon status | UK-London | £150,000 – £300,000 per week | 2025 | Excite OOH — Piccadilly Lights advertising cost rate card |
| Digital spectacular monthly_rate Piccadilly Circus 2-week campaign slot Operated by Landsec; purely brand prestige; major global brands; booked 6-12 months ahead | UK-London | £10,000 – £30,000 per 2 weeks | 2026-Q1 | MonsterOutdoor.co Billboard Advertising London Guide 2026 vendor |
| Bulletin monthly_rate UK regional cities digital billboard Regional city sites £600-£1,500/week; premium central-city/commuter hub digital £2,000-£3,500+/week | UK-Regional | £600 – £1,500 per week | 2026-Q1 | DOOH Digital — UK most expensive OOH sites vendor |
| Metro hoarding monthly_rate Static hoarding, Mumbai metro city Published as ₹1.25L-₹8L/month; Bandra/Andheri/Marine Drive at top; suburban start ₹1.25L; India OOH market ₹4,200 crore in 2025-26 | India-Mumbai | ₹1,25,000 – ₹8,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Mumbai 2026 vendor |
| Metro hoarding monthly_rate Digital hoarding, Mumbai metro city Published as ₹2.5L-₹10L/month; digital commands 30-60% premium over static | India-Mumbai | ₹2,50,000 – ₹10,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Mumbai 2026 vendor |
| Metro hoarding monthly_rate Static hoarding, Delhi NCR Published as ₹80K-₹7L/month; Connaught Place ₹6L, Gurgaon Cyber Hub ₹4L, Noida Sec-18 ₹2.5L; hoardings avg ₹2.5L+ | India-Delhi | ₹80,000 – ₹7,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Delhi NCR 2026 vendor |
| Metro hoarding monthly_rate Static hoarding, Bengaluru metro city Published as ₹35K-₹7L/month; MG Road/Brigade Rd ₹4.5L-₹7L; Electronic City/ORR ₹2L-₹3.5L; suburbs ₹35K-₹75K | India-Bengaluru | ₹35,000 – ₹7,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Bengaluru 2026 vendor |
| Tier-2 city hoarding monthly_rate Static hoarding, Tier-2 cities (Pune, Ahmedabad, Jaipur, Lucknow) Published as ₹50K-₹3L/month; Tier-2 includes Pune, Ahmedabad, Jaipur, Lucknow, Indore, Surat; 40-60% below Tier-1 | India-Tier2 | ₹50,000 – ₹3,00,000 per month | 2026-Q1 | BookMyMedia — Hoarding Advertising Cost India 2026 vendor |
| Tier-3 city hoarding monthly_rate Static hoarding, Tier-3 cities (population <1M) Published as ₹15K-₹1L/month; interior roads may start ₹15K; small town entry point | India-Tier3 | ₹15,000 – ₹1,00,000 per month | 2026-Q1 | BookMyMedia — Hoarding Advertising Cost India 2026 vendor |
| Metro rail media monthly_rate Mumbai Metro station advertising Published as ₹1.3L-₹5L/month; Ghatkopar, Versova, D N Nagar stations; digital formats at premium | India-Mumbai | ₹1,30,000 – ₹5,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Mumbai 2026 vendor |
| Metro rail media monthly_rate Delhi Metro station branding / inside train Published as ₹70K-₹5L/month for metro stations; Rajiv Chowk ₹5L, Huda City Centre; metro inside train ₹1.2L+ | India-Delhi | ₹70,000 – ₹5,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Delhi NCR 2026 vendor |
| Bus shelter monthly_rate Bus shelter advertising, Mumbai Published as ₹8K-₹30K/month; suburban start ₹8K, prime zones ₹30K; hyperlocal retail targeting | India-Mumbai | ₹8,000 – ₹30,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Mumbai 2026 vendor |
| Bus shelter monthly_rate Bus shelter advertising, Delhi NCR Published as ₹12K-₹30K/month; South Ex, Dwarka, Noida Sec-18; avg ₹18K+ | India-Delhi | ₹12,000 – ₹30,000 typical ₹18,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Delhi NCR 2026 vendor |
| Airport media — India monthly_rate Mumbai International Airport advertising Published as ₹2.5L-₹20L/month; domestic & international terminals; premium indoor digital walls and facade wraps at top | India-Mumbai | ₹2,50,000 – ₹20,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Mumbai 2026 vendor |
| Airport media — India monthly_rate Delhi IGI Airport advertising Published as ₹2.5L-₹16L/month; IGI T3 arrivals, baggage claim; avg airport billboard ₹9L+/month | India-Delhi | ₹2,50,000 – ₹16,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Delhi NCR 2026 vendor |
| Airport media — India monthly_rate Bengaluru Kempegowda International Airport advertising Published as ₹2.5L-₹15L/month; Kempegowda International Airport | India-Bengaluru | ₹2,50,000 – ₹15,00,000 per month | 2026-Q1 | ShubIndia AdWorks — Outdoor Advertising Rates Bengaluru 2026 vendor |
| Billboard monthly_rate Premium highway billboard, Sheikh Zayed Road Large static billboards SZR AED 700K-1M/month; digital BackLite 'triple crown' near Mall of Emirates AED 1.8M-2.5M/month | UAE-Dubai | AED 700,000 – AED 1,000,000 per month | 2025-Q1 | AGBI — The million-dirham draw of digital billboards Dubai report |
| Billboard monthly_rate Mid-size static billboard, arterial roads Full format breakdown: small community billboard AED 5K-20K; mid-size static AED 20K-60K; premium highway AED 60K-150K+ | UAE-Dubai | AED 20,000 – AED 60,000 per month | 2026-Q1 | Outdoor Advertising UAE — OOH Rates Dubai 2026 rate card |
| Digital Billboard monthly_rate Digital billboard DOOH, prime commercial/highway DOOH commands premium; multiple creatives and rotation capability; Sheikh Zayed Road, Downtown Dubai, Business Bay | UAE-Dubai | AED 80,000 – AED 400,000 per month | 2026-Q1 | Outdoor Advertising UAE — OOH Rates Dubai 2026 rate card |
| Billboard monthly_rate Premium static billboard, Orchard Road / CBD Expressway S$8K-S$20K/mo; suburban S$3K-S$10K; building wraps/spectaculars S$20K-S$80K; digital LED S$3K-S$12K SOV | SEA-Singapore | S$15,000 – S$35,000 per month | 2026-Q1 | marketingagency.sg Billboard Advertising in Singapore vendor |
| Metro rail media monthly_rate MRT train wrap, Singapore MRT train wraps S$20K-S$80K/month; station domination S$15K-S$60K/month; platform posters S$300-S$800/panel/2wk | SEA-Singapore | S$20,000 – S$80,000 per month | 2026-Q1 | marketingagency.sg OOH Advertising Guide Singapore vendor |
| Bus wrap / exterior monthly_rate Full bus wrap, Singapore Full bus wrap S$3K-S$6K/bus/month; partial S$1.5K-S$3K; 10-50 buses needed for meaningful coverage | SEA-Singapore | S$3,000 – S$6,000 per month | 2026-Q1 | marketingagency.sg OOH Advertising Guide Singapore vendor |
| Bus shelter monthly_rate Bus shelter static panel, Singapore Static shelter S$500-S$2K per 2 weeks; digital panels S$1K-S$4K/2wk; volume packages for 10/20/50 shelters | SEA-Singapore | S$500 – S$2,000 per 2 weeks | 2026-Q1 | marketingagency.sg OOH Advertising Guide Singapore vendor |
Creator Economy & Newsletters
66 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Instagram Post per_post nano 1-10K Instagram nano influencer static post range; Reels command 20-30% premium | Global/US | $50 – $250 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| Instagram Post per_post micro 10-100K Instagram micro influencer feed post; wide range reflects niche variation | Global/US | $200 – $2,500 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| Instagram Post per_post mid 100K-1M Instagram mid-tier influencer post | Global/US | $2,000 – $10,000 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| Instagram Post per_post macro 1M+ Instagram macro influencer post | Global/US | $8,000 – $35,000 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| Instagram Reel per_post nano 1-10K India nano Reel rate; static/carousel Rs800-9000, Story set Rs400-5400; rates ex-GST, ex-agency fee; source panel: upGrowth, Influee, Shopify India | India | ₹1,000 – ₹12,000 per post | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| Instagram Reel per_post micro 10-100K India micro (10K-100K) Reel rate; static Rs2000-50000, Story set Rs1500-25000; rates ex-GST. Per lakh: 2500=0.025 lakh, 80000=0.8 lakh | India | ₹2,500 – ₹80,000 per post | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| Instagram Reel per_post mid 100-500K India mid (100K-500K) Reel rate Rs15K-4.7L; static Rs12K-3L, Story Rs8K-1.5L. 470000=4.7 lakh | India | ₹15,000 – ₹4,70,000 per post | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| Instagram Reel per_post macro 500K-1M India macro (500K-1M) Reel Rs84K-7.9L; static Rs60K-5L, Story Rs40K-2.5L. 790000=7.9 lakh | India | ₹84,000 – ₹7,90,000 per post | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| Instagram Reel per_post mega 1M+ India mega (1M+) Reel Rs3L-25L; static Rs2L-15L, Story Rs1L-8L. 300000=3 lakh, 2500000=25 lakh | India | ₹3,00,000 – ₹25,00,000 per post | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| YouTube dedicated per_post micro 10-100K India YouTube micro dedicated video Rs15K-1.5L; integration Rs8K-80K; Short Rs5K-40K. 150000=1.5 lakh | India | ₹15,000 – ₹1,50,000 per video | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| YouTube dedicated per_post mid 100-500K India YouTube mid-tier dedicated Rs1.5L-6L; integration Rs80K-3.5L; Short Rs40K-1.5L | India | ₹1,50,000 – ₹6,00,000 per video | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| YouTube dedicated per_post macro 500K-1M India YouTube macro dedicated Rs6L-20L; integration Rs2.5L-10L; Short Rs1L-3L | India | ₹6,00,000 – ₹20,00,000 per video | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| Instagram Post per_post nano 1-10K India nano feed post; Reel Rs3000-8000; Story Rs500-2000 | India | ₹2,000 – ₹6,000 per post | 2025 | JigsawKraft India Influencer Marketing Cost Guide 2026 vendor |
| Instagram Post per_post micro 10-100K India micro feed post; Reel Rs15K-60K; lower end (10K-30K followers) Rs10K-25K per post | India | ₹10,000 – ₹40,000 per post | 2025 | JigsawKraft India Influencer Marketing Cost Guide 2026 vendor |
| Instagram Post per_post mid 100-500K India mid-tier feed post Rs60K-1.8L; Reel Rs80K-2.5L | India | ₹60,000 – ₹1,80,000 per post | 2025 | JigsawKraft India Influencer Marketing Cost Guide 2026 vendor |
| Instagram Post per_post macro 500K-1M India macro feed post Rs2L-5L. Per 1000 followers: nano/micro Rs50-150, mid Rs150-300, macro Rs300-500 | India | ₹2,00,000 – ₹5,00,000 per post | 2025 | JigsawKraft India Influencer Marketing Cost Guide 2026 vendor |
| Instagram Post per_post mega 1M+ India mega/celebrity Instagram post Rs6L-25L+ | India | ₹6,00,000 – ₹25,00,000 per post | 2025 | JigsawKraft India Influencer Marketing Cost Guide 2026 vendor |
| TikTok per_post nano 1-10K TikTok nano tier; TikTok rates generally 40-50% below Instagram for equivalent reach | Global/US | $25 – $150 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| TikTok per_post micro 10-100K TikTok micro tier | Global/US | $150 – $2,000 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| TikTok per_post mid 100K-1M TikTok mid tier | Global/US | $500 – $8,000 per post | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| YouTube integration per_post micro 10-100K YouTube micro integration/dedicated; full dedicated video higher production = 2-3x integration rate | Global/US | $500 – $5,000 per video | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| YouTube integration per_post macro 1M+ YouTube mega integration range | Global/US | $25,000 – $150,000 per video | 2026 | Janney AI Influencer Pricing Calculator 2026 vendor |
| LinkedIn per_post micro 5-30K LinkedIn micro B2B creator (5K-30K); newsletter mention $100-800; video post $300-3000 | Global/US | $200 – $2,000 per post | 2026 | InfluencerFee LinkedIn Rates 2026 vendor |
| LinkedIn per_post mid 30-150K LinkedIn mid-tier; Favikon 136-creator dataset median transacted price $798; 81% of creators fall $200-2000 | Global/US | $1,500 – $8,000 per post | 2026 | InfluencerFee LinkedIn Rates 2026 vendor |
| LinkedIn per_post macro 150-500K LinkedIn macro; runs 2-5x Instagram per follower due to professional B2B audience | Global/US | $5,000 – $25,000 per post | 2026 | InfluencerFee LinkedIn Rates 2026 vendor |
| LinkedIn per_post all tiers India LinkedIn median sponsored post $155 vs US $500, UK $550, France $300 (Favikon 125-creator survey) | India | $155 per post | 2026 | Favikon B2B Influencer Pricing Guide 2026 tracker |
| X (Twitter) post per_post micro 5-25K X rates run 20-40% below equivalent Instagram; thread rate $100-350; X Spaces $150-400 | Global/US | $50 – $200 per post | 2026 | InfluencerFee Twitter/X Sponsorship Rates 2026 vendor |
| X (Twitter) post per_post mid 25-100K X mid-tier single tweet; thread $350-1400 | Global/US | $200 – $800 per post | 2026 | InfluencerFee Twitter/X Sponsorship Rates 2026 vendor |
| X (Twitter) post per_post macro 100-500K X macro single tweet; base rate $8-20 per 1K followers; finance/crypto niche 2x multiplier | Global/US | $800 – $4,000 per post | 2026 | InfluencerFee Twitter/X Sponsorship Rates 2026 vendor |
| Instagram Post per_post nano 1-10K Brazil nano IG feed post ~USD 20-95; Reel BRL 200-800 (~USD38-155); Story BRL 80-300; TikTok BRL 150-600 | Brazil | R$100 – R$500 per post | 2026 | StarNgage Brazil Influencer Rates by Tier 2026 rate card |
| Instagram Reel per_post micro 10-100K Brazil micro Reel ~USD 155-773; feed post BRL 500-2500; TikTok BRL 500-3000; YouTube integration BRL 2000-8000. July 2026 note: prices rose 20% per osinfluencers.com.br report | Brazil | R$800 – R$4,000 per post | 2026 | StarNgage Brazil Influencer Rates by Tier 2026 rate card |
| Instagram Reel per_post macro 100K-1M Brazil macro Reel ~USD 2898-9657; feed post BRL 10K-30K; TikTok BRL 12K-35K; YouTube integration BRL 30K-80K | Brazil | R$15,000 – R$50,000 per post | 2026 | StarNgage Brazil Influencer Rates by Tier 2026 rate card |
| Instagram Reel per_post mega 1M+ Brazil mega Reel ~USD 9657-48283; feed post BRL 30K-150K+; Brazil CPM avg BRL 15-50 per 1K views | Brazil | R$50,000 – R$250,000 per post | 2026 | StarNgage Brazil Influencer Rates by Tier 2026 rate card |
| Instagram Post per_post nano 1-10K Indonesia nano post Rp200K-1M; video Rp400K-2M. At ~16000 IDR/USD = USD 12-62 per post. TikTok Shop hybrid models now common | SEA/Indonesia | Rp 200,000 – Rp 1,000,000 per post | 2026 | Snippet Indonesia Influencer Rates 2026 tracker |
| Instagram Post per_post micro 10-50K Indonesia micro post Rp1M-5M; video Rp2M-10M. TikTok per dedicated video $150-400 USD (SMM News 2026 audit) | SEA/Indonesia | Rp 1,000,000 – Rp 5,000,000 per post | 2026 | Snippet Indonesia Influencer Rates 2026 tracker |
| Instagram Post per_post macro 500K-1M Indonesia macro post Rp25M-80M; video Rp50M-150M. Top-tier multi-platform campaign (Video+Live+Story) $3000-7000 USD | SEA/Indonesia | Rp 25,000,000 – Rp 80,000,000 per post | 2026 | Snippet Indonesia Influencer Rates 2026 tracker |
| UGC video per_video standard Collabstr 21,000 collaborations, 200,000 creators. Average UGC payout $154; average asking $197 (down 5.7% YoY from $209). UGC collabs surged 133% in 2025; drives 29% higher conversions vs non-UGC | Global/US | $154 – $255 typical $197 per video | 2025 | Collabstr Annual Report 2025 (via NetInfluencer) tracker |
| UGC video per_video standard (Collabstr marketplace) Average UGC price $190 based on 1.1M+ data points from 980K+ creators on marketplace; range $50-1500 | Global/US | $50 – $1,500 typical $190 per video | 2026 | Collabstr UGC Creator Price Calculator 2026 tracker |
| UGC video per_video platform listing (Billo) Billo listed price $99 basic selfie-style (organic only), $199 standard, $299 premium (paid social usage). Fully-loaded cost with usage rights+revisions: $380-900 per usable ad. Paid social usage rights adds $50-300 extra per video | Global/US | $99 – $400 per video | 2026 | Prestyj Hidden Costs of UGC Creators 2026 / Billo.app rate card |
| UGC video per_video platform listing (Insense) Insense marketplace UGC $150-500; direct creator $50-400+; TikTok Spark Ads code +$0-150; whitelisting/usage rights +$50-300 per video; subscription $250-900/mo required for paid features | Global/US | $150 – $500 per video | 2026 | Prestyj Hidden Costs of UGC Creators 2026 / Insense rate card |
| UGC video per_video usage rights premium Paid social usage rights surcharges: 90-day paid social +$50-150; 12-month +$100-300; perpetuity +$200-600; whitelisting +$30-200 per campaign | Global/US | $50 – $600 usage rights add-on | 2026 | Prestyj Hidden Costs of UGC Creators 2026 vendor |
| newsletter sponsorship CPM Finance/Investing Direct-sold, host-read, premium placements. Finance/crypto: $40-85, median ~$60. AI-native newsletters: $45-95 median $68. Broad tech: $25-45 median $35. B2B SaaS $28-60 median $42 | Global/US | $40 – $85 typical $60 per 1,000 opens | 2025-Q4 | Revenews.co direct-sold newsletter CPM analysis (~2600 deals HubSpot) anecdote |
| newsletter sponsorship CPM Finance/Investing Finance avg CPM $28 (low $20, high $35, top tier $50-80). B2B SaaS/Tech avg $24 (low $18, high $30, top $40-60). Crypto/Web3 avg $26. Overall newsletter average CPM $18-22 | Global/US | $20 – $80 typical $28 per 1,000 opens | 2025-Q4 | MailAdx Newsletter CPM Benchmarks 2026 (500+ publishers, 2.1B impressions) tracker |
| newsletter sponsorship CPM B2B SaaS/Tech B2B SaaS/Tech avg $24; developer-only newsletters $15-40; cybersecurity $25-60; Martech/Growth $12-30. Programmatic vs direct: programmatic $10-25, direct sponsorships $30-100+ | Global/US | $10 – $40 typical $24 per 1,000 opens | 2025-Q4 | MailAdx Newsletter CPM Benchmarks 2026 tracker |
| newsletter sponsorship CPM General/Lifestyle Lifestyle/Personal avg CPM $8; Food/Cooking $10; Sports/Gaming $11; Creator Economy $12; Media/Entertainment $12; General News $9. Health/Wellness $14 | Global/US | $5 – $22 typical $8 per 1,000 opens | 2025-Q4 | MailAdx Newsletter CPM Benchmarks 2026 tracker |
| newsletter sponsorship flat Finance newsletter 25K-100K subscribers Finance newsletter 25K-100K subs; CPM range $75-250; dedicated email $1875-25000, inline $1125-15000. 100K-500K subs CPM $100-350, dedicated $10K-175K. Example: 40K subs 45% open rate ~$400 CPM = $16K sponsorship | Global/US | $1,875 – $25,000 per placement | 2026 | SponsorGap Finance Newsletter Rates 2026 vendor |
| newsletter sponsorship flat small newsletters 1K-10K subscribers beehiiv Ad Network minimum 1000 active subscribers; 5K+ subscribers earn 'hundreds to thousands' per month; Scale plan $43/mo required. Paved requires 10K+ min subscribers. No flat CPM published by beehiiv - disclosed per opportunity | Global/US | $100 – $1,500 per placement | 2026 | beehiiv Ad Network Review 2026 vendor |
| YouTube RPM RPM Finance Finance US RPM $8-15; peak Q4 $12-22. RPM is after YouTube's 45% cut. B2B SaaS/AI Tools $7-12. Insurance/Legal $7-12. Business/Entrepreneurship $5-9 | Global/US | $8 – $15 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| YouTube RPM RPM Technology/Gadgets Tech/Gadgets $5-10; Education/Learning $4-8; Fitness/Health $3-6; Beauty/Fashion $3-6; Cooking/Food $2-5; Gaming $2-4; Travel/Lifestyle $2-5; Entertainment/Vlogging $1-3 | Global/US | $5 – $10 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| YouTube RPM RPM Gaming Gaming RPM $2-4; gaming brand deal integrations $25-60 CPM; Q4 RPM is 30-50% higher than Q1 | Global/US | $2 – $4 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| YouTube RPM RPM Finance India Finance RPM $0.50-1.50 vs US $8-15 (8-20x gap). India Tech $0.30-1.20; India Entertainment $0.15-0.50; India Gaming $0.20-0.70. English/US-targeted content raises India creator RPM 3-8x | India | $0.5 – $1.5 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| YouTube RPM RPM Finance UK Finance RPM $5-10; UK Tech $3-7; Australia Finance $6-10. YouTube Shorts RPM Finance (US) only $0.06-0.10 vs long-form $8-15 | UK | $5 – $10 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| YouTube RPM RPM Finance SEA Finance RPM $0.30-1.00; SEA Tech $0.20-0.80; SEA Entertainment $0.10-0.40. Latin America similar range $0.30-1.00 finance | SEA | $0.3 – $1 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| TikTok Creator Rewards RPM Finance/Investing TikTok Creator Rewards Program (replaced Creator Fund 2023) pays $0.40-1.00 per 1K qualified views overall. Finance/Investing niche: $0.80-1.20. Tech/Software $0.70-1.00. Health/Fitness $0.50-0.80. Gaming $0.25-0.50. Lifestyle $0.20-0.40. Eligibility: 10K followers, 100K views/30 days, videos 1+ min | Global/US | $0.8 – $1.2 typical $0.85 per 1,000 qualified views | 2025-2026 | contentstats.io TikTok Pay Per View 2026 + payoutmath.com TikTok Creator Rewards Calculator vendor |
| TikTok Creator Rewards RPM overall average TikTok Creator Rewards US baseline $0.50-2.00 per 1K qualified views (some sources); $0.40-1.00 range widely cited. US audience highest globally; UK/Canada/Australia 20-40% lower. Creator-reported data, not official TikTok figures. Old Creator Fund paid $0.02-0.05 | Global/US | $0.4 – $1 per 1,000 qualified views | 2025-2026 | tiktokcalculator.net TikTok US Earnings 2026 anecdote |
| X Ads Revenue Share RPM overall average X Ads Revenue Sharing pays ~$8-12 per 1M verified impressions, avg ~$8.50. US video content: $25-30 per 1M. Only Premium subscriber impressions counted. Requirements: 5M+ impressions/3 months, X Premium subscription, 500+ verified followers. X doubled revenue pool Jan 2026. Practitioner label: creator-reported estimates | Global/US | $8 – $30 typical $8.5 per 1,000,000 verified impressions | 2026 | Grey Journal: How Much Does X Pay Creators 2026 anecdote |
| Instagram Story per_post nano 1-10K India nano Story set (3 frames) Rs400-5400; micro Story Rs1500-25000; mid Rs8000-150000; macro Rs40000-250000 | India | ₹400 – ₹5,400 per story set (3 frames) | 2026-06 | Zapplr Media Indian Creator Pricing Benchmark 2026 vendor |
| Instagram Reel per_post micro 10-50K India micro 10K-50K Reel Rs2000-35000; finance/tech niche 1.3x multiplier vs lifestyle/food 0.8x; mid-large 50K-100K Rs8000-68000; 100K-500K Rs15000-470000 | India | ₹2,000 – ₹35,000 per post | 2026-05 | CreatorIQ India Instagram Rates 2026 vendor |
| TikTok per_post micro 10-50K Indonesia micro 10K-50K: $150-400 per dedicated TikTok video. Mid-tier 100K+ live-stream 2hr: $800-1500 + 5-10% commission. Top-tier 1M+: $3000-7000 multi-platform. Fashion affiliate commissions 12-18%. TikTok Shop dominates; hybrid flat+commission model increasingly standard | SEA/Indonesia | $150 – $400 per video | 2026 | Social Media Marketing News 2026 SEA Influencer Marketing Rates Audit report |
| Instagram Post per_post mid 100-500K Indonesia mid-tier: IDR 1M-3M = USD 70-210. Nano IDR 300K-500K (USD 20-35); micro IDR 500K-1M (USD 35-70); macro IDR 3M-10M (USD 210-700); mega IDR 10M-30M (USD 700-2100). IG Reel IDR 5M-7M (USD 350-500); TikTok IDR 3M-5M (USD 210-350) | SEA/Indonesia | $70 – $210 per post | 2025 | BaoLiba 2025 Indonesia Instagram Influencer Promotion Pricing vendor |
| YouTube integration per_post macro 500K-1M YouTube average payout $255 per engagement (down 63% YoY from $418 in 2024); asking price avg $675. Instagram avg payout $193; TikTok avg $186; UGC $154; X $76. Based on 15,000+ collaborations | Global/US | $15,000 – $50,000 per video | 2025 | Collabstr 2025 Influencer Marketing Report (via Collabstr Blog) tracker |
| Instagram Reel per_post micro 10-100K Instagram Reels avg $288 vs TikTok videos avg $217 (Reels 32% higher). Instagram avg collab overall $364; TikTok $350; YouTube $675; UGC $198. Based on 15K+ collaborations | Global/US | $200 – $2,500 typical $288 per post | 2025 | Collabstr 2025 Report via Collabstr Blog tracker |
| LinkedIn per_post micro 5-15K LinkedIn micro B2B 5K-15K post rate $200-600; newsletter rate $150-400; video rate $300-800; carousel $250-650. India median ~$155 vs US $500 (Favikon) | India | $200 – $600 per post | 2026 | InfluencerFee LinkedIn Creator Rates 2026 vendor |
| YouTube RPM RPM Entertainment/Vlogging Entertainment/Vlogging $1-3 RPM despite often largest audiences. Comedy/Reaction $1-3. Music Covers $0.80-2. YouTube Shorts RPM (US, all niches) $0.03-0.08 | Global/US | $1 – $3 per 1,000 views | 2026-06 | YT Calculators YouTube RPM by Niche 2026 vendor |
| TikTok Creator Rewards RPM overall average SEA Creator Rewards RPM $0.005-0.01 per 1K views vs US $0.03-0.05. Latin America $0.005-0.015. Based on self-reported earnings from 3200+ creators Q4 2025/Q1 2026. Creator-reported estimates, not official TikTok figures | SEA | $0.005 – $0.01 per 1,000 qualified views | 2025-2026 | calculatecreator.com Average TikTok Earnings Per Views 2026 anecdote |
| newsletter sponsorship CPM AI-native newsletters AI-native newsletters command highest CPM in 2025-26; small sample but sponsor demand outstripping supply. CTO-targeted lists could command $80+ CPM floor. Podcast CPMs same period $20-30 broadly | Global/US | $45 – $95 typical $68 per 1,000 opens | 2026 | Revenews.co direct-sold newsletter CPM analysis anecdote |
Messaging
17 published rates
| Placement | Market | Rate | As of | Source |
|---|---|---|---|---|
| Twilio SMS per_message Long code outbound Base rate $0.0083/msg; carrier fees additional (AT&T $0.0035, T-Mobile $0.0045, Verizon $0.0045) | US | $0.0083 per message | 2025 | Twilio SMS Pricing United States rate card |
| Twilio SMS per_message RCS Rich outbound RCS same base rate as SMS at $0.0083; carrier fees vary (AT&T RCS outbound $0.0045) | US | $0.0083 per message | 2025 | Twilio RCS Pricing United States rate card |
| Twilio SMS per_message Mobile number outbound UK mobile numbers; Short Codes $0.0524; Alphanumeric Sender ID $0.056 | UK | $0.056 per message | 2025 | Twilio SMS Pricing United Kingdom rate card |
| Twilio SMS per_message RCS Single Rich outbound UK RCS Single (rich media) outbound; RCS Basic $0.056 | UK | $0.1288 per message | 2025 | Twilio RCS Pricing United Kingdom rate card |
| Twilio SMS per_message International numbers outbound India international numbers and alphanumeric sender IDs; domestic discounts via sales | India | $0.0832 per message | 2025 | Twilio SMS Pricing India rate card |
| WhatsApp Business API per_message Marketing template Effective July 1, 2025 per-message pricing; India marketing template rate | India | $0.0107 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message Utility template India utility template; free within open CSW; auth-international rate $0.0280 | India | $0.0014 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message Marketing template Brazil marketing template; billing localization to BRL launched July 1, 2026; utility $0.0068 | Brazil | $0.0625 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official / AiSensy repost) rate card |
| WhatsApp Business API per_message Marketing template Indonesia utility $0.0250; auth-international $0.1360 | Indonesia | $0.0411 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message Marketing template Mexico marketing; utility $0.0085 | Mexico | $0.0305 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message Saudi Arabia Marketing template Saudi Arabia; higher marketing rate from April 2026 update; utility $0.0107; auth-intl $0.0598 | MENA | $0.0455 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message UAE Marketing template UAE marketing; utility $0.0157; auth-international $0.0510 | MENA | $0.0499 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message Marketing template UK rate higher from July 2026 update; utility $0.0220 | UK | $0.0529 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message North America Marketing template North America region rate; utility $0.0040 | Global | $0.025 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| WhatsApp Business API per_message Germany Marketing template Germany highest marketing rate in dataset; France $0.1432; Netherlands $0.1597 | EU | $0.1365 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |
| AiSensy BSP per_message Marketing template (via BSP) AiSensy passes Meta rates to clients; BSP platform fee additional (subscription-based). Rates updated Jan 1, 2026 | India | $0.0107 per message | 2026-01-01 | AiSensy WhatsApp Per Message Pricing Update Jan 2026 vendor |
| WhatsApp Business API per_message Colombia Marketing template Colombia lowest marketing rate in Latin America; utility $0.0008 | Global | $0.0125 per message | 2025-07-01 | Meta WhatsApp Business Platform Pricing (official) rate card |