Sponsorship Package Pricing Builder
This tool helps event organizers, sports properties, and media owners build tiered sponsorship packages — title, presenting, official, and supporting — and price each tier based on asset inventory and audience data. It is designed for rights holders who need to create a professional sponsorship deck and for agencies that help properties commercialize their inventory. The builder outputs a structured package matrix showing assets and pricing for each sponsorship tier in a format ready for a sponsor presentation.
Inputs
Results
How this is calculated
Define your available sponsorship assets across categories — signage, digital, hospitality, broadcast, and activations — assign them to tiers, and the builder applies audience and media value benchmarks to suggest pricing ranges for each tier.
Every model runs locally in your browser. Nothing you type is sent anywhere.
Frequently asked questions
How should I structure sponsorship tiers?
A standard tiered sponsorship structure has three to five levels: a title or presenting tier with the most comprehensive package and highest price, one or two mid-tier associate or official sponsor levels with defined category exclusivity, and a supporting or community sponsor tier at a lower investment with fewer assets. Each tier should have clear asset differentiation so sponsors at higher levels receive meaningfully more value, not just quantitatively more impressions. Category exclusivity — guaranteeing the sponsor is the only company in their industry category — is the most valued differentiator for the top tier.
What assets should a sponsorship package include?
A well-structured sponsorship package combines multiple asset classes: signage and branding at the venue or event, logo placement in all event communications including email and social, verbal recognition in announcements or broadcasts, hospitality access, digital integration on the organizer's website and social channels, and activation space or opportunities to engage attendees directly. The most valuable assets in any package are those with high audience dwell time and positive association context, such as hospitality and naming rights, rather than passive signage exposure alone.
How do I price a presenting sponsorship for a local event?
For local events, presenting sponsorship pricing should be anchored to the advertising equivalent value of the assets included, adjusted upward for audience quality and the prestige of the event category. As a rough guideline, presenting sponsorships for community events with 5,000 to 20,000 attendees typically range from $5,000 to $50,000 depending on media coverage, category exclusivity, and activation opportunities. Commission a simple asset-level valuation before setting a price to ensure your ask is defensible in a negotiation.