India OOH Budget Calculator
This calculator estimates outdoor advertising budgets for campaigns across Indian cities, covering hoardings, unipoles, bus shelters, and transit media, with rates expressed in Indian rupees. It is designed for brand managers and media planners running OOH campaigns in the Indian market who need budgeting guidance calibrated to actual market rates rather than global benchmarks. The tool covers metro markets — Mumbai, Delhi, Bengaluru, Chennai, Hyderabad — and Tier 2 city rates separately, reflecting the significant price differential between markets.
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How this is calculated
Select your target city or market tier, OOH format, posting duration, and number of units, and the calculator applies local rate benchmarks to produce a total OOH budget estimate in INR.
Every model runs locally in your browser. Nothing you type is sent anywhere.
Frequently asked questions
How much does outdoor advertising cost in India?
OOH advertising costs in India vary significantly by city tier and location. In Mumbai and Delhi, a premium hoarding in a high-traffic location can cost INR 2 to 10 lakh per month. Mid-tier hoardings in the same metros typically range from INR 50,000 to 2 lakh per month. In Tier 2 cities like Pune, Jaipur, or Chandigarh, equivalent formats cost INR 15,000 to 75,000 per month. Bus shelter advertising and transit media in metro cities is generally priced between INR 20,000 and 2 lakh per unit per month depending on the network and location.
What OOH formats are most common in India?
The most widely used OOH formats in India are large-format hoardings and billboards, unipoles along highways and expressways, bus shelter advertising on municipal transport networks, transit media on buses and metro rail, and mall-facing banners and digital screens. Digital OOH is growing rapidly in metro markets, with digital screens at airports, metro stations, and key retail districts offering dynamic creative capabilities. Traditional static hoardings remain dominant in volume terms, particularly in Tier 2 and Tier 3 markets.
How do I plan an OOH campaign in India?
Effective OOH planning in India starts with defining target cities and pinpointing high-traffic locations relevant to your audience's travel patterns. Work with a specialist OOH agency or use MRUC's IRS data to understand audience concentration by geography. Plan for a minimum of four weeks to build awareness — shorter durations are generally too brief to generate recall. Request a site-specific media plan from your vendor rather than accepting a generic package, and verify that quoted locations are actually available and in good condition before signing.