AI Share of Voice Snapshot
The AI Share of Voice Snapshot shows what percentage of relevant AI-generated answers mention your brand compared to named competitors. It is built for brand managers and competitive intelligence teams who track market presence but have not yet extended that tracking into the AI answer layer. Results are displayed as a side-by-side competitive grid so you can see relative standing at a glance.
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Frequently asked questions
What is AI share of voice?
AI share of voice measures how often your brand appears in AI-generated answers relative to your competitors, across a defined set of category queries. It is an emerging metric that sits alongside traditional share of voice (paid and organic media) and helps marketers understand presence in the channel where an increasing share of consumer research happens.
How is AI share of voice calculated?
The tool queries a representative sample of prompts for your product or service category, counts how many responses include each brand, and divides each brand's count by the total number of responses to express a percentage share. Brands that are cited more consistently in authoritative content tend to earn higher AI share of voice.
How often should I measure AI share of voice?
Monthly snapshots are sufficient for most brands during early adoption of the metric. If you are running a content or PR campaign specifically to improve AI visibility, bi-weekly measurement will show you whether the program is working before the campaign window closes.